Benefits of Guerrilla Marketing for Your Small Business

by sbucciarel Banned
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The term guerrilla marketing may bring images of camouflage to the minds of those who are unfamiliar with the world of advertising, but it actually has nothing to do with traditional warfare. It is a term that was coined by Jay Conrad Levinson in the 1980's in order to describe a marketing technique that relies more on creativity and effort than it does on a large advertising budget. The key focus of guerrilla marketing is to find unconventional ways to get your brand name in front of your target audience. This is an effective marketing strategy which can lead to vast increases in your profit margins when done effectively.

The keys to a good guerrilla marketing strategy are innovation and common sense. It also doesn't hurt to have a knack for creativity in order to come up with unique strategies that will emblazon your brand name on the public consciousness. Thinking "outside the box" when it comes to your advertising campaign is one of the best ways to save money, especially for small businesses and start-ups. Estimates for recommended small business advertising budgets range from 5% to 15% of revenue, which can be a large amount of money for a fledgling business owner. By using guerrilla marketing techniques which rely more on your effort than they do on your profits, you can significantly reduce your advertising budget, thereby putting more of your profits where they belong; in your pocket.

One great example of guerrilla marketing which has proven effective in the pressure washing industry is as follows; offer the customer a discount on their scheduled driveway cleaning appointment if they will allow you to come by a couple of days beforehand and clean a stenciled area at the end of their driveway. The stencil, cut out of plywood, only needs the website address of the company doing the work, although it can have more information such as discounts if desired. People will notice the cleaned area, especially on a driveway that is past due for cleaning, and remember the website address. After the driveway is completely cleaned a few days later, neighbors will notice the difference while at the same time noticing that their driveway is dirtier in comparison. Since they've recently remembered the website address of the pressure cleaning company and they now have proof that the company does a quality job, they will be visiting the website to make an appointment in the near future. This strategy serves the same purpose as a yard sign but costs significantly less in terms of dollars, although it does take a bit more effort.

Overall, an effective guerrilla marketing campaign will end up saving your business a lot of money in the long run, and every dollar saved is a dollar made. Getting creative with your marketing strategy will enable you to bring in more profit from your business by decreasing expenditures at the cost of a small amount of effort and time. Stop following the beaten path that marketing companies want you to take and start putting your own ideas to use in order to make more money from your business.

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