How to Use Guerrilla Marketing in Your Community - Part 1
- ARTICLES |
In the first two parts of this series, we focused on how you, as an individual, could use guerrilla marketing to increase your small business income. Remember, though, that guerrilla marketing is all about being creative with your advertising strategy in order to maximize your spending capital.
This time around, we're going to get creative in how we utilize our guerrilla marketing strategies and involve other people. Let's get to our example. Most communities have an annual street fair or similar event where members of the community gather together for a day of celebration. The majority of these fairs will have a booth (or several) run by local entrepreneurs which are selling canned beverages, either of the alcoholic or non-alcoholic variety. The most common complaint you will hear about these canned beverages is that they don't stay cold long enough.
Let's take a look at how for a small investment we can solve this problem while building our customer base. Most Print on Demand services will print up a batch of can coolers, or koozies, with your logo on them for around $5 apiece - cheaper if you buy in bulk. Do a little shopping around, and contact local print shops as well. Contact the business that will be running the beverage booth ahead of time, and ask if they would like some free koozies with their business logo printed on them to hand out to their customers at the fair. Most business owners will jump at the word free, so the likely answer will be yes. Order 100, 200, or 500 koozies - whatever your budget and the size of the event calls for - with both your logo and the business's logo printed on them. As people are walking around the fair and purchasing their beverages, they will also receive a useful item for free, and that useful item will have your business information on it. Can coolers are used throughout the year at barbecues, sporting events, and outdoor festivities. You have now successfully placed your brand name into the public consciousness at a fraction of the cost of media advertising. An alternative, cheaper version of this tactic can be done by ordering custom printed water bottles and giving them away for free, but the long-term benefits aren't as good which makes your return on investment quite a bit lower.
Advertising your small business or start-up can be expensive, but with a little ingenuity it doesn't have to be. Invest your time, effort, and ingenuity wisely in order to make guerrilla marketing your advertising strategy of choice. This will allow you to invest your capital back into your business where it belongs. After all, the goal of any marketing campaign is to bring in customers, and there is no set rule on how much an advertising campaign should cost. If you can bring in customers for pennies on the dollar compared to what your competition is doing, you are already a step ahead in the small business game.
Visit PLR Minisites and Blogs, PLR Wordpress Plugins, Ebooks, Software and more for high quality, low price PLR products.
This time around, we're going to get creative in how we utilize our guerrilla marketing strategies and involve other people. Let's get to our example. Most communities have an annual street fair or similar event where members of the community gather together for a day of celebration. The majority of these fairs will have a booth (or several) run by local entrepreneurs which are selling canned beverages, either of the alcoholic or non-alcoholic variety. The most common complaint you will hear about these canned beverages is that they don't stay cold long enough.
Let's take a look at how for a small investment we can solve this problem while building our customer base. Most Print on Demand services will print up a batch of can coolers, or koozies, with your logo on them for around $5 apiece - cheaper if you buy in bulk. Do a little shopping around, and contact local print shops as well. Contact the business that will be running the beverage booth ahead of time, and ask if they would like some free koozies with their business logo printed on them to hand out to their customers at the fair. Most business owners will jump at the word free, so the likely answer will be yes. Order 100, 200, or 500 koozies - whatever your budget and the size of the event calls for - with both your logo and the business's logo printed on them. As people are walking around the fair and purchasing their beverages, they will also receive a useful item for free, and that useful item will have your business information on it. Can coolers are used throughout the year at barbecues, sporting events, and outdoor festivities. You have now successfully placed your brand name into the public consciousness at a fraction of the cost of media advertising. An alternative, cheaper version of this tactic can be done by ordering custom printed water bottles and giving them away for free, but the long-term benefits aren't as good which makes your return on investment quite a bit lower.
Advertising your small business or start-up can be expensive, but with a little ingenuity it doesn't have to be. Invest your time, effort, and ingenuity wisely in order to make guerrilla marketing your advertising strategy of choice. This will allow you to invest your capital back into your business where it belongs. After all, the goal of any marketing campaign is to bring in customers, and there is no set rule on how much an advertising campaign should cost. If you can bring in customers for pennies on the dollar compared to what your competition is doing, you are already a step ahead in the small business game.
Visit PLR Minisites and Blogs, PLR Wordpress Plugins, Ebooks, Software and more for high quality, low price PLR products.