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Facebook: Are you prepared to cash in on Cyber Monday?

by eswag
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The Monday after Thanksgiving, Cyber Monday is perceived by many as the unofficial kickoff of the online shopping season. Online retailers gave the Monday after Thanksgiving a special name once they noticed a tremendous spike in sales at that time. Given the right tools, you too can cash in on Cyber Monday!

Here are some interesting stats for you to ponder:
  • Cyber Monday happens this year on November 26.
  • Online sales activity actually starts ramping up 3 weeks prior to Cyber Monday. If you want to make the most of the Holiday Season sales, you want to not only have your shop ready to receive a crush of sales a month before Cyber Monday, you also want to start ramping up your marketing efforts at the beginning of November (or earlier).
  • The best online deals (free shipping, huge discounts, etc.) happen on Cyber Monday. If your store platform supports this, you can take advantage of this fact by only allowing your fans (people who have liked your page) to have access to deal information. This is called "fan-gating" and it's a great way to grow your fan-base throughout the shopping season.
  • Here are some interesting stats from 2011:
    • 40% of consumers surveyed planned on shopping on Black Friday, 39% planned on shopping on Cyber Monday
    • the number of Cyber Monday shoppers grew by 37% (compared to 2010)
    • price trumped brand in 2011 (price, free shipping, coupons/special offers all trumped brand/store name) -- so make sure your social shopping platform supports sales/promotions
  • Here are some interesting survey results, also from 2011 (Deloitte LP)
    • 44% of consumers planned to use Social Media for Holiday Shopping.
    • 57% planned on using social sites to find discounts
    • 49% planned on using social sources to find gift ideas
  • the next big shopping event ("Green Monday", December 10th for 2012) has, historically, been the second highest online sales day of the year (after Cyber Monday). So Cyber Monday is just the start -- be prepared to keep on cashing in the whole Holiday Season!

If you haven't set up shop yet on Facebook then you're going to miss out. If you're still looking for a shopping platform on Facebook, use us: Swag.io !
  • we're FREE and come with no strings attached
  • you can choose from millions of high quality products to sell (you earn commissions for every sale made - to learn more, go to Swag.io )
  • we ship to more than 200 countries.
  • we take care of fulfillment, returns management, shipping, etc.
  • we do all the heavy lifting (everything is point and click, you do NOT have to have your own servers, etc.)
  • we use all the latest viral tools to ensure your products get the full Social Media treatment (fan gating, product-level actions, etc.).
  • best of all, if you have a Facebook page, you can start selling in a matter of minutes! Just click here: Swagmatic on Facebook | Facebook

Finally, for more tips and best practice recommendations, please join us on our community page: Swagmatic Community | Facebook

Happy Selling!
the SWAG.IO team
to learn more: Swag.io
to get started right away: Swagmatic on Facebook | Facebook
to get more tips like this: Swagmatic Community | Facebook
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