When selling with Clickbank, I'm sure that you've probably tried to make the best and highest quality product ever. But even so still sometimes... people will ask for a refund. Why do many people do this? Well, it can happen for a variety of reasons. Your goal should be to continue to function as a reputable Clickbank merchant, and start doing anything that you can to minimize refunds. One trick that I like to do to prevent refunds is to offer undisclosed bonuses. So I sell a product that comes with 3 free bonuses, inside of the product package I would include 3 more bonuses, just to give my buyers a nice surprise. You should try it in your business. It works.