Direct Response Marketing On The Internet
- ARTICLES |
When it comes to internet marketing, everybody wants to be thought of as a genius. So what do these people do? They go out and buy non-relevant domains (non-relevant from the theme of their niche), and then try to market it successfully. Sure there are some people who can pull this off, but if you're like 98% of the rest of the online business owners out there, you may want to stick to a domain name that stresses the topic of your website.
So are you merely "getting your name out there", or do you want to build a successful online business? If you want to build a successful online business, then you should purchase websites that are structured around keywords that are relevant to your website. This concept isn't hard to grasp.
The gist of this concept is known as "direct response marketing". It's basically the practice of testing and tracking, and seeing results immediately as opposed to waiting months down the line to see income coming in. If you're going to start your own online business, you'll want to use this technique to improve your sales today.
You never want to do "brand advertising". This is basically the marketing of a logo, a slogan, a business name, or a celebrity character that nobody cares about. All people are worried about is whether or not your information can help them out - and this is what you will want to focus on.
If you think you're going to start a website and brand build it until it's as popular as Ebay, Amazon, Best Buy, or Walmart... then you have another thing coming. Competing against these huge companies is not advisable. This is why you should re-invent yourself and go into a niche where you can easily take over and start making money right away.
So instead of doing brand advertising in your internet business, stick with online direct response marketing techniques that you can use to earn more money in your business. For example, one good thing that you can do is to simply offer something for free. With this technique, you get to offer your prospect something valuable, and in return, you get to follow up on them on a regular basis.
The reason this technique is so effective is because you greatly improve the chances of closing a sale with something that you can market to over and over again. Plus, they will more than likely grow to enjoy your information, and they'll stay subscribed to your email newsletter, and some of them too will buy your products later on down the line.
I like this method alot, and it's better (in my opinion) than leading people straight to your sales letter page. You can do alot of tricks on your sales letter page, but that doesn't necessarily mean that it will boost your conversion rates. Stick email marketing and generating a lead, and you will be good to go. It's proven to be incredibly effective.
Good luck with using these tips to improve your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
So are you merely "getting your name out there", or do you want to build a successful online business? If you want to build a successful online business, then you should purchase websites that are structured around keywords that are relevant to your website. This concept isn't hard to grasp.
The gist of this concept is known as "direct response marketing". It's basically the practice of testing and tracking, and seeing results immediately as opposed to waiting months down the line to see income coming in. If you're going to start your own online business, you'll want to use this technique to improve your sales today.
You never want to do "brand advertising". This is basically the marketing of a logo, a slogan, a business name, or a celebrity character that nobody cares about. All people are worried about is whether or not your information can help them out - and this is what you will want to focus on.
If you think you're going to start a website and brand build it until it's as popular as Ebay, Amazon, Best Buy, or Walmart... then you have another thing coming. Competing against these huge companies is not advisable. This is why you should re-invent yourself and go into a niche where you can easily take over and start making money right away.
So instead of doing brand advertising in your internet business, stick with online direct response marketing techniques that you can use to earn more money in your business. For example, one good thing that you can do is to simply offer something for free. With this technique, you get to offer your prospect something valuable, and in return, you get to follow up on them on a regular basis.
The reason this technique is so effective is because you greatly improve the chances of closing a sale with something that you can market to over and over again. Plus, they will more than likely grow to enjoy your information, and they'll stay subscribed to your email newsletter, and some of them too will buy your products later on down the line.
I like this method alot, and it's better (in my opinion) than leading people straight to your sales letter page. You can do alot of tricks on your sales letter page, but that doesn't necessarily mean that it will boost your conversion rates. Stick email marketing and generating a lead, and you will be good to go. It's proven to be incredibly effective.
Good luck with using these tips to improve your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.