Here's the thing: I think a lot of folks are trying to make money on their WSOs. But the real money is . . . in the backend. But I don't even like to think of it as a backend, I simply use that terminology, because everyone understands. But if someone buys your "backend" in the first 20 days after they buy your first product - especially when that product is a $7 WSO - is that really a backend? Or is it really a front end?
A front end where the lead generator is a $7 WSO?
You see, when you sell a $7 WSO, you are simply getting a paid lead. A buyer lead. But that isn't really your front end. What is really your front end is the first product you sell.
Now, imagine if that first product you sell could be a $1000 coaching program.
Or a $297 10 - mp3 series.
Let's imagine you make 100 $7 WSO sales.
Then you have a 20 day email campaign that sells your $297 10 mp3 training program, and your $1000 coaching program.
10 people buy your $297 training program.
And 10 people enroll in coaching.
Would that make a difference in your ROI on your $7 WSOs?
You can do it.
Here's the thing: for the WSO sellers that run their WSOs over and over and over again, you know, the ones that have 90,000 views to their WSOs - why do you think they keep running them?
To make $7?
Nope, they are selling maximally on the front end, especially in the first 20-30 days.
Because that's where the money is.
Do you want to learn more about it?
How to Turn $7 WSO Buyers into $1000 Coaching Clients
Author: Sean Mize is the 25,000 + author at ezinearticles:
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