2 Copywriting Tips To Use On Your Sales Letter Page
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If you didn't already know, you only have a few moments to catch your prospect's attention, and to get them to act on what your marketing message is trying to tell them. The most common place that the ultimate benefit lies is within the headline of your sales letter.
Now some of the world's top copywriters understand this concept very well. These copywriters know what it takes to turn a boring ad and turn it into something world-class. I want to share with you some of these top copywriter's secrets, and show you how you can put these techniques into work in your business today. Here's the first online copywriting tip:
1) Enter the conversation already happening in your prospect's mind
To do this, you need extreme understanding of what your prospect's problem is, the options out there to fix it, the price they're willing to pay for it, and what they think about every night before they go to bed. Now you may think that all of this information isn't required to make a sale, but you should know that this way of thinking is flawed.... especially when it comes down to selling products for $300 to $500.
This is something that I learned from a pro copywriter a long while back - and it has stuck with me until all of this time. I figured that the best way to "enter the conversation" at the very beginning of my sales letter was to do background information on the niche.
And if you didn't already know, some of the world's top copywriters are excellent online marketers also. So they know that they have to do some background research before they start writing a single line of copy. Here's another thing that you will want to do when writing the sales copy for the product on your web page:
2) Have a swipe file
A "swipe file" is simply a collection of winning ads and sales letters that have been proven to make money 24/7. There are all kinds of swipe files available on the internet. All you have to do is go to Google and type in "swipe file", and a ton of results will show up for you.
With a swipe file, you don't have to worry about how you're going to start off writing a sales letter. You will have tons of examples at your disposal, so there should be no excuse as to why you can't develop a good sales piece for your website. Yes copywriting requires work and niche knowledge, but you can do both within a short time frame of only 2 days. That should be an easy thing for you to do definitely.
You should take these 2 copywriting tips and put them to use in your online business right away. They're sure to get you on the right path, especially if you don't know much about advertising and copywriting.
Good luck with developing sales copy for your website.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.