1. When writing ads for your business, identify high traffic phrases that subscribes for a minimum cost. This is worth its marketing weight in gold. This is probably the most favored AdWords strategy of all. By using high traffic phrases or words that are low cost, you are likely to increase traffic and decrease expenses - this means more for your marketing dollar.
2. Take advantage of the keyword matching tool. This will help your click through rate (CTR) and cost per click (CPC); just match specific keywords with frequency. This strategy allows you to know your exact marketing expense and its revenue.
3. Limit your ads. This one may probably raise some doubt; marketing veterans have always said that the more ads you put out, the more effective it will be. But, by limiting your ads by country, you limit your exposure to specific areas. Those areas will be determined depending on the need of your product. An example would be limiting ads for tanning lotions to fair-skinned countries; why sell tanning lotion in Africa?
4. Ensure that there is a subscriber's box in all the websites that you are promoting. By adding subscriber's box, people will have a link to your websites, thus adding exposure.
This is just some sample strategies using AdWords for advertising. Follow these simple tips and you can't go wrong with marketing your business.
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