1. Pay Per Click Advertising (PPC)
PPC advertising is the most effective and most common eBook marketing strategy adopted to sell eBooks to a specific, targeted audience. PPC search engines allow the advertisers to promote their eBook; they are required to pay per click to their website link. Develop pertinent keywords related to you eBook products and services to maximize your exposure. The great thing about this is that you only pay for the clicks that went through.
2. Forums or Discussion Boards
Most discussion boards ban any kind of advertising. But commenting on forums of your niche is allowed. You could leave comments - intelligent and interesting comments in forums and discussion boards. Your logo and signature will appear beside your comment. Earn the interest of other members and maybe they will be curious enough to visit your website and buy your eBook.
3. Free Trial Offer
Valuable content and power packed will definitely sell; but offering a free trial could serve as an impetus. That is, if the reader finds the content of your eBook informative and interesting. He would definitely purchase the full version. Make sure that your eBook is interesting enough to sustain interest and inspire positive word of mouth.
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