Relate to your target audience. Effectual eBook marketing is to merge with the target clients. If your book happens to be based on spiritual healing or aura, you need to market your eBooks on sites that relate to healing or spiritual aura. It is important that your readers see the connection to avoid confusion. It is also useless to promote on sites which are visited by people who wouldn't be interested in what you are offering.
Choose a domain name. You need a webpage to sell your eBooks effectively. Your one page website should have a description and a direct link to your eBook. Note that the chosen domain name should directly relate with your eBook title. But make sure that it easy to remember and spell. Do not misspell or shortcut words to avoid confusion.
Make it difficult for them to say "NO." Provide your readers with free samples of your eBook and send them constant reminders through email. If you have old eBooks, you can throw that as a "freebie" when they order the new one. Also, make sure that you have your payment processor in place to avoid dissuading customers from buying due to slow process.
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