Top Viral Marketing Tips to Promote to Your Business and Website
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Viral marketing also referred to as word-of-mouth marketing can be a really exceptional tool for your online business. The most awesome element of viral marketing is that rather then spending tons of money on newspapers ads, radio, TV commercials or banner ads, you spend nothing. Instead you let your devoted fans do the promoting for you.
Viral marketing allows your marketing to get a life of its own and spread like a virus online. The trick is everyone wants to see it, and share it over and over again.
Viral marketing is immensely compelling and powerful and has 500-1000 times greater impact than what you get from routine advertisements.
Why?
There are many secrets to viral marketing. Here are the top 7 tips to keep in mind:
1. Do Something Totally Unexpected
If want to get noticed and get gobs of attention to your marketing campaign do something extremely different - and totally unexpected. Don't just promote your company or products as being awesome. Because that is what everyone does and it is BORING and will not get any attention.
2. Viral Marketing is 100% About Emotions - So you need to make people feel a strong emotion.
A key element in viral marketing is to create a extreme emotion. You need provide a strong opinion and express an idea with passion and commitment. You want people to:
- be immensely happy, angry, lovable or hateful
- be a dummy or an expert
- be extremely caring or an ruthless person
You need to get people excited so middle of road won't work.
Don't try to be complacent by trying to please everyone, supporting several opinions or target groups or any of the numerous ways to be unbiased.
3, If You Want to Create a Buzz Don't Restrict Access
Viral marketing is about making your marketing campaign spread like wildfire or like a virus. To achieve this goal it needs to free access. In other words don't add restrictions to your campaign because it will be doomed
Here some things to never add to your viral marketing campaign:
- Don't make people to register or have to join and become a member
- Don't make people have to download special software or unlock secret codes.
4. Let Your Fans Share Your Content!
What makes viral marketing viral is "SHARING"! So you need to make sharing easier in order for your viral marketing campaign to be a success. To accomplish this you must allow your fans do the following:
- download the content, in a user friendly format like videos in MPG,
pictures in JPG etc.
- Let your fans add your content to bookmarking sites
- Make it easy for them embed the content on their own sites or blogs and
provide links to make simple to share with friends.
- Publish it on numerous social media site like Facebook, Digg, YouTube
etc.
5. Offer a Good and Interesting Story - Don't Just Advertise - It's BORING!
Viral marketing is all about creating a good and interesting story. And conventional marketing is about promoting your product and detailing how great it is. But unfortunately a conventional marketing advertisement will not go far or be shared by many fans.
Concentrate on developing a good and interesting story. And then add you product into the story but it must not be the most critical aspect.
6. Develop Sequels After Creating a Buzz
After creating a great viral marketing campaign that your fans found compelling or interesting and that has created an online buzz - follow up with a sequel. It is a awesome opportunity because now you have people's attention.
When you got people's attention you need build on your success by developing sequels. Here are some ideas:
-offer a behind scenes sneek preview. goofy bloopers, a blog about the
details for creating the story
7. Remember to Add Comments
Comments is one of the most effective ways to connect with your fans or audience. Especially now that you got their attention, they are excited and now they want talk. Keep in mind that the best viral marketing campaign is one that creates extreme emotion. Which means many people will really like it - and others will hate it. You need to accept both sides in your comments, and accept the different opinions. However, you don't have to allow people to viciously attack each in a vulgar and despicable manner.
Also remember you can delete offensive and crude comments but don't just delete comments because they have a negative opinion to share.
Dania
About the Author
Dania Schwerert
I am mom and blogger. My blog provides awesome tools, articles, tips and guides for people and especially moms who are comtemplating starting an online home business. I have exceptional reviews and suggestions on cutting-edge marketing tactics and products designed to effectively promote your website to the world. My blog also has articles, tips and other resources from top Intenet marketing Gurus and experts. Visit http://www.homebusinesstalk.biz
Viral marketing also referred to as word-of-mouth marketing can be a really exceptional tool for your online business. The most awesome element of viral marketing is that rather then spending tons of money on newspapers ads, radio, TV commercials or banner ads, you spend nothing. Instead you let your devoted fans do the promoting for you.
Viral marketing allows your marketing to get a life of its own and spread like a virus online. The trick is everyone wants to see it, and share it over and over again.
Viral marketing is immensely compelling and powerful and has 500-1000 times greater impact than what you get from routine advertisements.
Why?
There are many secrets to viral marketing. Here are the top 7 tips to keep in mind:
1. Do Something Totally Unexpected
If want to get noticed and get gobs of attention to your marketing campaign do something extremely different - and totally unexpected. Don't just promote your company or products as being awesome. Because that is what everyone does and it is BORING and will not get any attention.
2. Viral Marketing is 100% About Emotions - So you need to make people feel a strong emotion.
A key element in viral marketing is to create a extreme emotion. You need provide a strong opinion and express an idea with passion and commitment. You want people to:
- be immensely happy, angry, lovable or hateful
- be a dummy or an expert
- be extremely caring or an ruthless person
You need to get people excited so middle of road won't work.
Don't try to be complacent by trying to please everyone, supporting several opinions or target groups or any of the numerous ways to be unbiased.
3, If You Want to Create a Buzz Don't Restrict Access
Viral marketing is about making your marketing campaign spread like wildfire or like a virus. To achieve this goal it needs to free access. In other words don't add restrictions to your campaign because it will be doomed
Here some things to never add to your viral marketing campaign:
- Don't make people to register or have to join and become a member
- Don't make people have to download special software or unlock secret codes.
4. Let Your Fans Share Your Content!
What makes viral marketing viral is "SHARING"! So you need to make sharing easier in order for your viral marketing campaign to be a success. To accomplish this you must allow your fans do the following:
- download the content, in a user friendly format like videos in MPG,
pictures in JPG etc.
- Let your fans add your content to bookmarking sites
- Make it easy for them embed the content on their own sites or blogs and
provide links to make simple to share with friends.
- Publish it on numerous social media site like Facebook, Digg, YouTube
etc.
5. Offer a Good and Interesting Story - Don't Just Advertise - It's BORING!
Viral marketing is all about creating a good and interesting story. And conventional marketing is about promoting your product and detailing how great it is. But unfortunately a conventional marketing advertisement will not go far or be shared by many fans.
Concentrate on developing a good and interesting story. And then add you product into the story but it must not be the most critical aspect.
6. Develop Sequels After Creating a Buzz
After creating a great viral marketing campaign that your fans found compelling or interesting and that has created an online buzz - follow up with a sequel. It is a awesome opportunity because now you have people's attention.
When you got people's attention you need build on your success by developing sequels. Here are some ideas:
-offer a behind scenes sneek preview. goofy bloopers, a blog about the
details for creating the story
7. Remember to Add Comments
Comments is one of the most effective ways to connect with your fans or audience. Especially now that you got their attention, they are excited and now they want talk. Keep in mind that the best viral marketing campaign is one that creates extreme emotion. Which means many people will really like it - and others will hate it. You need to accept both sides in your comments, and accept the different opinions. However, you don't have to allow people to viciously attack each in a vulgar and despicable manner.
Also remember you can delete offensive and crude comments but don't just delete comments because they have a negative opinion to share.
Dania
About the Author
Dania Schwerert
I am mom and blogger. My blog provides awesome tools, articles, tips and guides for people and especially moms who are comtemplating starting an online home business. I have exceptional reviews and suggestions on cutting-edge marketing tactics and products designed to effectively promote your website to the world. My blog also has articles, tips and other resources from top Intenet marketing Gurus and experts. Visit http://www.homebusinesstalk.biz