Home Business Tips - 11 Extensive and Innovative Marketing Strategies for Your Online Home Business
- ARTICLES |
As result of the Internet, marketers have changed their way of conducting business. For instance, in order to be successful with targeted online lead generation, you need access to high-quality, compelling data, solid analysis, and advice. Without access to up-to-date marketing trends, online marketers are unable to compete with other businesses in their niche.
By using these tips to craft an extensive, innovative and targeted online marketing strategy for your home business, you can dramatically boost search engine visibility, website traffic and sales.
1. Grab And Keep Their Attention - You need include a powerful, targeted headline in every piece of marketing or advertising. People are busy and scan through content before they read. The headline is your way of snagging potential clients' attention and enticing them to keep reading.
In order to create killer headlines for you marketing and advertising, it takes gobs of time and effort. Try using a book or ebook on proven and successful ads. You can select a headline you like rewrite so it relates to your particular product and market.
2. Get Feedback From Your Customers and Readers - Getting and implementing user feedback is critical to building a great business. Fortunately, there are many exceptional options to help you obtain quick and simple usability tests using numerous different online tools.
There are many very affordable online testing services that can provide reviews. For instance, Feedback Army lets businesses post four to six questions about its website, which are answered by online testers. Prices start at $20 for 10 reviews.
UserFly - UserFly allows you to record the actions your users perform on your website - including mouse movements, page-scrolling and typing. You can replay the exact session they had on your site. This will help you understand what they did and why they did it. It is extremely easy to use, it only requires pasting a single line of JavaScript to your header and the rest of the work is handled by UserFly, you just log in and review the replays. Userfly also offers a free option that allows to test their service with 10 recordings a month (their cheapest plan is $10/mo for 100 captures).
CrazyEgg - CrazyEgg is an extremely popular service that lets you track where your user clicks using heat maps. CrazyEgg also offers tons of awesome information about the users on each link. Plan prices start at $9/mo and includes 10,000 hits over 10 pages, which is very affordable for the type of usability info you're able to compile from this tool.
3. Using Email - The use of personalization, smart timing, and enticing calls to action are essential in making your content stand out and receive the desired attention. 61% of emails received at professional email accounts are considered non-essential. This is why it is critical to make your email stand out.
4. Using Twitter - Twitter is all about being up-to-the minute with fresh, critical news and cultural events. So you need to publish your content frequently and a timely fashion to keep up with Twitter's info hungry audience (17% of the top 1000 search terms on Twitter change on an hourly basis).
5. Texting - Americans send text messages at an astounding rate. So if your business' target audience is into heavy texting, you need to contemplate implementing a text message opt-in as part of your targeted online marketing campaign (American consumers send 2.304 trillion text messages per year which is an increase of 2.052 trillion from only two years ago).
6. Social Media - Take your time in creating your social media presence, and create enticing and compelling content in order to make your social media content stand out. Integrate social media by having your website link to your business' social media accounts, but it's even more crucial is that your visitors be encouraged to share your website through their own social media identities.
The majority of social media sites, including Facebook and Twitter, provide detailed instructions for how to insert "Like", "Share", "Comment", and "Tweet" buttons onto your Web page. These can be installed by just copying and pasting some code into a website template or downloading and installing a plugin but it depends on how your website is hosted.
7. Target Different Types of Screens and Devices - Even though the cell phone is the top communication tool in the United States, information consumption differs significantly. For example, 88% of American adults use a cell phone, 57% have a laptop, 19% own an e-reader and 19% have a tablet. Maximize your targeted online marketing for all the different screens and devices used by your potential clients.
8. Targeting Smartphone Users - The smartphone has a treasure trove of opportunities to take advantage of impulse shopping. If you sell products online, direct specific marketing campaigns to your smartphone-using potential prospects especially since 64% of people with smartphones use them to shop online.
9. Using Video Sharing Sites Like Youtube - Videos are a major part of the Internet experience. When adding online video into your targeted online marketing plan, make sure to create high quality but short video clips. In fact, most viral videos are less than two minutes long. Also keep in mind that YouTube users spend over 3 billion hours watching videos on the site each month - making your marketing potential endless
10. Targeting Mommy Bloggers - When looking for blogging skills and expertise, mom bloggers are essential since approximately 1 in 3 bloggers are mothers.
11. Using Mobile Social Media for Marketing - Today social networking is mobile. So don't forget to make the content you share on social sites like Facebook and Twitter mobile-capable. If your content is not mobile media friendly, you risk missing out on this enormous chunk of targeted audience since 73% of smartphone users access social networks on their devices by using apps at least once a day.
Having a website is great, but without traffic and website visibility, it's not going to achieve anything for your home business or startup - take the above data and stats into consideration before creating your marketing strategy.
Dania
Originally printed on www.GoArticles.com
About the Author
Dania Schwerert is a blogger and the owner of http://www.momebizblog.com This blog offers tons of quality resources such as articles, free ebooks, videos and reviews related to developing a successful online home business. She has many ideas and tips designed for working and work at home moms and dads who have been contemplating creating a home business but don't know how to start.
Get FREE Ebooks, Guides and Deals Related to Blogging Profits, social media marketing home business options and top affiliate programs
Get Over 16,000 Information Products - Available in 6 Languages Free
"7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers" FREE EBOOK
By using these tips to craft an extensive, innovative and targeted online marketing strategy for your home business, you can dramatically boost search engine visibility, website traffic and sales.
1. Grab And Keep Their Attention - You need include a powerful, targeted headline in every piece of marketing or advertising. People are busy and scan through content before they read. The headline is your way of snagging potential clients' attention and enticing them to keep reading.
In order to create killer headlines for you marketing and advertising, it takes gobs of time and effort. Try using a book or ebook on proven and successful ads. You can select a headline you like rewrite so it relates to your particular product and market.
2. Get Feedback From Your Customers and Readers - Getting and implementing user feedback is critical to building a great business. Fortunately, there are many exceptional options to help you obtain quick and simple usability tests using numerous different online tools.
There are many very affordable online testing services that can provide reviews. For instance, Feedback Army lets businesses post four to six questions about its website, which are answered by online testers. Prices start at $20 for 10 reviews.
UserFly - UserFly allows you to record the actions your users perform on your website - including mouse movements, page-scrolling and typing. You can replay the exact session they had on your site. This will help you understand what they did and why they did it. It is extremely easy to use, it only requires pasting a single line of JavaScript to your header and the rest of the work is handled by UserFly, you just log in and review the replays. Userfly also offers a free option that allows to test their service with 10 recordings a month (their cheapest plan is $10/mo for 100 captures).
CrazyEgg - CrazyEgg is an extremely popular service that lets you track where your user clicks using heat maps. CrazyEgg also offers tons of awesome information about the users on each link. Plan prices start at $9/mo and includes 10,000 hits over 10 pages, which is very affordable for the type of usability info you're able to compile from this tool.
3. Using Email - The use of personalization, smart timing, and enticing calls to action are essential in making your content stand out and receive the desired attention. 61% of emails received at professional email accounts are considered non-essential. This is why it is critical to make your email stand out.
4. Using Twitter - Twitter is all about being up-to-the minute with fresh, critical news and cultural events. So you need to publish your content frequently and a timely fashion to keep up with Twitter's info hungry audience (17% of the top 1000 search terms on Twitter change on an hourly basis).
5. Texting - Americans send text messages at an astounding rate. So if your business' target audience is into heavy texting, you need to contemplate implementing a text message opt-in as part of your targeted online marketing campaign (American consumers send 2.304 trillion text messages per year which is an increase of 2.052 trillion from only two years ago).
6. Social Media - Take your time in creating your social media presence, and create enticing and compelling content in order to make your social media content stand out. Integrate social media by having your website link to your business' social media accounts, but it's even more crucial is that your visitors be encouraged to share your website through their own social media identities.
The majority of social media sites, including Facebook and Twitter, provide detailed instructions for how to insert "Like", "Share", "Comment", and "Tweet" buttons onto your Web page. These can be installed by just copying and pasting some code into a website template or downloading and installing a plugin but it depends on how your website is hosted.
7. Target Different Types of Screens and Devices - Even though the cell phone is the top communication tool in the United States, information consumption differs significantly. For example, 88% of American adults use a cell phone, 57% have a laptop, 19% own an e-reader and 19% have a tablet. Maximize your targeted online marketing for all the different screens and devices used by your potential clients.
8. Targeting Smartphone Users - The smartphone has a treasure trove of opportunities to take advantage of impulse shopping. If you sell products online, direct specific marketing campaigns to your smartphone-using potential prospects especially since 64% of people with smartphones use them to shop online.
9. Using Video Sharing Sites Like Youtube - Videos are a major part of the Internet experience. When adding online video into your targeted online marketing plan, make sure to create high quality but short video clips. In fact, most viral videos are less than two minutes long. Also keep in mind that YouTube users spend over 3 billion hours watching videos on the site each month - making your marketing potential endless
10. Targeting Mommy Bloggers - When looking for blogging skills and expertise, mom bloggers are essential since approximately 1 in 3 bloggers are mothers.
11. Using Mobile Social Media for Marketing - Today social networking is mobile. So don't forget to make the content you share on social sites like Facebook and Twitter mobile-capable. If your content is not mobile media friendly, you risk missing out on this enormous chunk of targeted audience since 73% of smartphone users access social networks on their devices by using apps at least once a day.
Having a website is great, but without traffic and website visibility, it's not going to achieve anything for your home business or startup - take the above data and stats into consideration before creating your marketing strategy.
Dania
Originally printed on www.GoArticles.com
About the Author
Dania Schwerert is a blogger and the owner of http://www.momebizblog.com This blog offers tons of quality resources such as articles, free ebooks, videos and reviews related to developing a successful online home business. She has many ideas and tips designed for working and work at home moms and dads who have been contemplating creating a home business but don't know how to start.
Get FREE Ebooks, Guides and Deals Related to Blogging Profits, social media marketing home business options and top affiliate programs
Get Over 16,000 Information Products - Available in 6 Languages Free
"7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers" FREE EBOOK