When it comes to email marketing, you never know which part of your campaign is ineffective unless you test and tweak your campaigns everyday. This is something that I have no interest in... it's like trying to figure out the "SEO code". I simply add messages, let my emails sell, and then profit. But all of this works because I get a nice bunch of traffic everyday to my website. If you're currently doing email marketing with little-to-no effectiveness, then it's time to change what you are doing to close a prospect on buying your product or service. How can you do this? Well it's simple, and it's one of the things that I will discuss here in today's lesson. Let's take a look at the first thing that you will want to do if you want to make email marketing work for you: