Pay per click is very addictive because of all the targeted traffic that you can get from this lucrative source alone. If you can profit on each sale that you make, or at least break even... then maybe you should keep doing PPC since you're acquiring a customer virtually for free. And as we all know, 80% of your total business profits will come from sales on the backend (selling to your existing customers).
But if PPC isn't working out well for you, then you will want to try free marketing techniques. And sometimes... "free marketing" can be extremely effective for your internet marketing efforts... even MORE effective than the paid advertising that you have been doing. So what are these illustrious traffic techniques that you could be doing that can work out better than PPC? Well, this is what today's lesson will focus on.
Here's the first free marketing tactic that you can use to improve your sales and profits today.
1) Your own affiliate program
There are some people who are making $20,000 a month and more using nothing but their affiliate program. You can easily start an affiliate program by signing up to a site like Clickbank or Paydotcom. Both of these sites can bring you alot of affiliates in a hurry, and are very effective for getting sales for you on a daily basis.
Now you should know that only about 10% of the affiliates that you get will earn you the most money. So just because you have a large affiliate base, it doesn't necessarily mean that you will get alot of sales from these people. Most of them are newbies to internet marketing, and have no idea of how to market anything online.
Because of this, you will want to supply an "internet marketing toolkit" for your affiliates. This is basically tools that your affiliates can use to promote your product for you successfully. Include articles, emails, solo ads, product reviews, and other things that will make it easy for your affiliates to succeed. Here's something else that you can do to get traffic:
2) Joint ventures
Starting up a joint venture with a non-rival in your niche can be a very lucrative venture for the both of you. When contacting someone about a joint venture, make sure you give them your product to analyze, and offer them a generous commission... say around 60% to 65% of every sale.
Make sure you have a good proposal letter that will get your potential partner's attention, and cause them to act upon your JV opportunity. Also, make sure your product is priced considerably high enough so that your JV partner can earn alot of every sale that you-two make. Also, make sure that your sales letter for the product has been proven to sell.
Take these tips and use them to earn alot of money in your business today.
Good luck with using these 2 tips to make your online business a success today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.