Email Marketing Tips - Why Having an Email Marketing System Can Create Hyper Profits
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E-Mail marketing is one of the recent business strategies that make use of internet to market products. It involves sending mails to the potential customers. It involves sending e-mails with the purpose of enhancing relationships with the companies with their current or previous customers thereby strengthening the customer loyalty. Thus, it makes possible repeat business.
This also involves sending e-mails to potential customers so as to woo them and convince existing customers to buy the newer products immediately. It also adds advertisements to mails sent by other companies to their customers. The fact that US firms have spent $400 million on email marketing in 2006, emphasizes its role in the modern day advertising.
Email marketing systems have the following advantages.
- A lot of potential customers can be contacted with a single mailing list and in a much faster way.
- Unlike direct mail and printed news letters, it is paper free, hence less expensive and more "green"
- The returns provided by such form of marketing can be easily tracked
- It doesn't rely on the customer to visit the company's website, instead pushes it to them. Using mechanisms like auto responders, web bugs, read receipts and click-throughs, open rates, positive and negative responses can be measured
- Most of the websites ask for the customer's interests during the sign up process. Thus, customers can be easily identified.
- A lot of people check their inboxes daily.
- Specific types of interactions can be used to trigger responses like automatic message generation and updating profiles.
Thus, e-mail marketing has become a major source of attraction for companies that wish to market their products. It is second only to "search" marketing in the online marketing scenario.
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 320,603 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!
This also involves sending e-mails to potential customers so as to woo them and convince existing customers to buy the newer products immediately. It also adds advertisements to mails sent by other companies to their customers. The fact that US firms have spent $400 million on email marketing in 2006, emphasizes its role in the modern day advertising.
Email marketing systems have the following advantages.
- A lot of potential customers can be contacted with a single mailing list and in a much faster way.
- Unlike direct mail and printed news letters, it is paper free, hence less expensive and more "green"
- The returns provided by such form of marketing can be easily tracked
- It doesn't rely on the customer to visit the company's website, instead pushes it to them. Using mechanisms like auto responders, web bugs, read receipts and click-throughs, open rates, positive and negative responses can be measured
- Most of the websites ask for the customer's interests during the sign up process. Thus, customers can be easily identified.
- A lot of people check their inboxes daily.
- Specific types of interactions can be used to trigger responses like automatic message generation and updating profiles.
Thus, e-mail marketing has become a major source of attraction for companies that wish to market their products. It is second only to "search" marketing in the online marketing scenario.
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 320,603 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!