Digging Into the Content

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The goal of the first page is to be interesting, informative and appealing to search engines. My process for writing content goes like this:

Search Engines > Reader > Search Engines

So, the first thing I do is find keywords and then select topics and phrases that match those words so I can write content that will rank well in the search engines. This is all done with SEO in mind.

However, once that is done, I switch my focus 100% to the reader. Writing the content, formatting it, determining length and adding pages to the site – that is all done with the reader in mind. I want the readers who land on my website to enjoy what they are reading and come back for more in the future.

That will ensure the site is successful.

Only once I can look at my website (in a completed state) and say “I would read that” will I then think again about SEO.

So, for now, with the keywords selected and terms set, it is all about the reader.

In this section I introduce the reader to the guide, why they should care about my review and why they should trust me. In short, it’s a fun, enticing hook that will get them to keep reading. They already know this is a review and if they really care about what I think they can jump to the last paragraph like everyone else who reads reviews. For our purposes, I’ve started off with some strong personality and a dig at a movie that will probably go over well with people looking to get traffic.

Don’t make it seem obvious up front that you will recommend this product. Real reviews, except in rare cases when the product is REALLY good are balanced and show a real attempt by the reviewer to offer a good perspective on that product. In this case, I have pointed out a few reasons why some people might not trust the claims and why I’m being skeptical. If you replicate the thoughts that will go through the mind of the reader when they land on the website, you can then disavow them of those concerns BEFORE they reach the sales page.

We’re still not offering a firm opinion on this product, but now we are showing the readers everything that is included. This is important. You need to show that you not only have used the product but are reviewing the ENTIRE product and not just one part you either really liked or really didn't If you want to know what I mean.

I like to start with benefits. Show the reader why this is a good course. I have kept my tone here fairly moderated so I don’t appear TOO excited about it, but you can go one step further if you want to really drive home how good a product is. I recommend avoiding excess hype that can make your review seem less then authentic. It’s not worth the extraneous effort.

In my opinion the most important part of a review is the part where you balance out all the good stuff you say (or vice versa if you are writing a negative review). Almost nothing you review will be entirely positive or negative. There will be things that you don’t like and that you feel are not beneficial to the reader. In my case, I personally don’t like some of the comments that this is a universal system. Nothing is – no one system will work for all guys. This is no different. If you really like a product, look for weaknesses that a reader is more likely to brush aside and say “that doesn't affect me” to. For example, things like practice or mindset exercises – very few people will care about that when the product offers so many bonuses and extra coaching at a good price. The benefits are Grade A, the weaknesses are C’s at best.

Finally there is the call to action. In this case, I kept it fairly subdued. Remember, this is a not a direct pitch site. If someone reads a balanced review and then sees “buy this now!” they will be suspicious. Yes, you must put a disclaimer at the bottom stating that you will be paid for any purchases, but you still don’t want to ruin the illusion. End with a soft, yet firm sell.

That’s what people want to read and when you write it for them, their browsing behavior combined with the more advanced algorithms in Google will reward you.

So, with that in mind, we want to create a few more pages for our site.

Keep in mind that if you have an extremely targeted keyword with limited competition, you may not need a second or third page yet for your site. You might be able to rank for a few days or even weeks with just a single page on your website.

That’s a lot easier than starting with 50 pages because you think you need them all (and you don’t necessarily).

Let’s get started. Let me show you how I get 100,000 unique targeted visitors to my website per day and earn as much at $48,333 in just one week - click here to check it out.
#content #digging

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