What is a “digital product”? Well it’s simply a product that can be downloaded after someone makes a purchase online. The most common form of digital products are ebooks, MP3 files, WMV or AVI video files, newsletters, and even podcasts. It’s an excellent business model to pursue - only if you know how to market them correctly.
When it comes to selling digital items, you should know that the best item that you can sell is a product that you created yourself. The most basic form of this is an ebook. You can create a 100+ page ebook over the course of a weekend, and have it ready for sale by Monday morning.
When you create your own products, you don’t have to go and get a reseller’s license, you have an infinite amount of inventory on hand (since it’s digital), and you don’t need alot of equipment. The fastest way to create your own ebook is to type it up in a program like Microsoft Word, and then upload it online to a free “PDF converter” site that will turn it into an Adobe Acrobat PDF file.
You can also price your product nicely also. Since you’re more than likely a beginner to selling digital products, you will probably want to start off at a low price. Stick to a price of around $19. After you get sales with this $19 product, upsell your customer to a $29 product. After they buy that, upsell them again to a $49 product. After they’ve bought that, upsell them to a $97 product. This is how all the major gurus are doing it.
In your online business selling digital products, you will want to add an element to your business called a “continuity product”. This is basically a product where you charge your customers every month for a product that gets delivered to them automatically. Some of the best continuity models online is a membership site, a CD of the month club, a DVD of the month club, or even an offline newsletter.
You have alot of options at your disposal, so you don’t have to stick with just using one model. Plus, all of these continuity models are incredibly easy to maintain and create. Plus they cost very little to produce. In the case of a membership site, you don’t have to produce anything.
Selling digital products is something that you will definitely want to consider using in your business. They’re easy to create, and I think it’s something that you can handle with no sweat. Start selling digital products today, and you’ll be sure to bring in alot of sales, with very little maintenance.
Good luck with succeeding in your own online business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.