SEO and Content
- ARTICLES |
"Content is king."
That's been the thinking in the High Traffic Academy community for years, and with good reason. Content is what attracts audiences, what garners attention from search engines, what drives traffic. This is all true...but there are other considerations to take into account.
Today, in the world of High Traffic Academy and advanced search algorithms like Panda and Penguin, there are two things to always keep in mind when it comes to content:
More is not necessarily better.
Quality is vital.
These principles will be illustrated throughout this section, as we discuss the role of content in SEO. (Note that while the discussion may touch on creating content in ancillary ways, that is not in the scope of this module. Instead, this is about the role of content in an SEO strategy and how to optimize content for SEO. There is a separate module on content creation.)
What you will see overall is that the idea that you have to generate volumes and volumes of content in order to show up in SERPs is outdated. There are subtler, simple, less time consuming and more effective ways to tailor your content to the expectations of the search engines. That is what we will be discussing below.
But first - since it is the number one question of new site owners - let's briefly touch on the issue of content volume.
How Much Content Is Needed to Bolster SEO?
The short answer: not as much as you'd think. In fact, if you think back on some things we have already discussed, you will realize that you probably knew that already.
First of all, think about the intended purposes of Panda and Penguin. They are meant to improve quality of search results, enhance user experience and reduce web spam. Logically, algorithms focused on those goals wouldn't favor whoever can churn out the most content the fastest, because that content would be poor.
Secondly, just a few pages ago, I described for you a site structure that would help you gain the attention of search engines with just six pages - or less - of content.
So really, we have already discussed enough at this point to know that we do not need tons of content. What we need instead is a moderate amount of content with these characteristics:
If these words describe your content, you shouldn't need very much of it to draw people in and hold their attention. Instead of focusing your attention on churning out page after page of content, you can spend that time on more efficient SEO methods.
One of those efficient methods is to choose the right keywords, which is covered in High Traffic Academy.
Choosing Keywords
The "six pages or less" site structure described above works because of how it is deployed. And that depends on the keywords you use. Specifically, it works when used with long tail keywords with low competition. I will show you how to seek out the right keywords in a moment, but first let's define some terms.
In this case, "long tail" has nothing to do with lemurs - or pandas or penguins, for that matter! Instead, it just refers to the specificity of the keyword. A keyword with a long tail is more specific than a shorter keyword. For example, "third generation WiFi 3G Apple iPad" is a long tail, while the simpler "iPad" is not.
Competition is just a measure of how many other sites out there are using a certain keyword.
Keywords with low competition are easier to get a high ranking on, because there simply aren't as many others to beat out.
In this strategy, we will target long tails with low competition using the Google Keyword Tool.
One of the great things about the Google Keyword Tool is that you can start with your general keyword niche idea - the short tail - and use it as a jumping off point to pin down some long tails to use on your site. For these examples, let's keep going with our "summer vacation" target keyword from before. Enter that into the "Word or phrase" search box and set some parameters:
In the "Filter Ideas" area, set one to exclude keywords with low global search numbers. We want to exclude keywords that have small audiences. In this example, we set the minimum at 3000 global monthly searches.
Next, set it tofilter out high and medium competition keywords. Google makes it really easy to find low competition keywords, which is perfect for what we're doing here. Running a search with these parameters yields us a group of 13 results.
Some of those results are irrelevant - you are probably not interested in essays or past summer vacations. However, there are definitely some long tails here that we can use. For example, if you were selling a day trading strategy that you developed and had success with over the course of a single summer, you might want to call your site "High Traffic Academy". If you did, you would be off to a good start, for at least three reasons.
The long tail "High Traffic Academy" is a popular search term with low competition.
The shorter key phrase "High Traffic Academy", which is included in the long tail, is also popular and has low competition. There are over 80,000 monthly searches for those two keywords alone, in a low competition niche.
There are at least four other usable long tails that you could reasonably work into your content to garner more search engine attention.
Just like that, you have a solid set of keywords to target in your content, and it probably took about five minutes. With that kind of efficiency, you can afford to spend some extra time putting thought into your content in order to ensure quality, and still have some free time left over.
To sum up, generating and managing content for your site doesn't have to be a gargantuan undertaking. By following just a few guidelines and strategies, you can tweak and optimize your content to be highly visible to search engines. You can have a modest amount of content and still dra traffic, as long as you choose keywords wisely and limit yourself to content that is high in quality and carries authority.
That will save you time and effort, while still getting results from Google.
So far, all of our SEO efforts have been of the onsite variety, and boy, have we accomplished a lot. We took our flailing summer vacation idea and turned it into a streamlined SEO machine, just by:
Now that we have mastered out onsite SEO strategy, we can turn our attention - briefly - to offsite SEO.
Let's get started. Let me show you how I get 100,000 unique targeted visitors to my website per day and earn as much at $48,333 in just one week - click here to check it out.
That's been the thinking in the High Traffic Academy community for years, and with good reason. Content is what attracts audiences, what garners attention from search engines, what drives traffic. This is all true...but there are other considerations to take into account.
Today, in the world of High Traffic Academy and advanced search algorithms like Panda and Penguin, there are two things to always keep in mind when it comes to content:
More is not necessarily better.
Quality is vital.
These principles will be illustrated throughout this section, as we discuss the role of content in SEO. (Note that while the discussion may touch on creating content in ancillary ways, that is not in the scope of this module. Instead, this is about the role of content in an SEO strategy and how to optimize content for SEO. There is a separate module on content creation.)
What you will see overall is that the idea that you have to generate volumes and volumes of content in order to show up in SERPs is outdated. There are subtler, simple, less time consuming and more effective ways to tailor your content to the expectations of the search engines. That is what we will be discussing below.
But first - since it is the number one question of new site owners - let's briefly touch on the issue of content volume.
How Much Content Is Needed to Bolster SEO?
The short answer: not as much as you'd think. In fact, if you think back on some things we have already discussed, you will realize that you probably knew that already.
First of all, think about the intended purposes of Panda and Penguin. They are meant to improve quality of search results, enhance user experience and reduce web spam. Logically, algorithms focused on those goals wouldn't favor whoever can churn out the most content the fastest, because that content would be poor.
Secondly, just a few pages ago, I described for you a site structure that would help you gain the attention of search engines with just six pages - or less - of content.
So really, we have already discussed enough at this point to know that we do not need tons of content. What we need instead is a moderate amount of content with these characteristics:
- Relevant
- Interesting
- Cohesive
- Keyword-dense
- Authoritative
If these words describe your content, you shouldn't need very much of it to draw people in and hold their attention. Instead of focusing your attention on churning out page after page of content, you can spend that time on more efficient SEO methods.
One of those efficient methods is to choose the right keywords, which is covered in High Traffic Academy.
Choosing Keywords
The "six pages or less" site structure described above works because of how it is deployed. And that depends on the keywords you use. Specifically, it works when used with long tail keywords with low competition. I will show you how to seek out the right keywords in a moment, but first let's define some terms.
In this case, "long tail" has nothing to do with lemurs - or pandas or penguins, for that matter! Instead, it just refers to the specificity of the keyword. A keyword with a long tail is more specific than a shorter keyword. For example, "third generation WiFi 3G Apple iPad" is a long tail, while the simpler "iPad" is not.
Competition is just a measure of how many other sites out there are using a certain keyword.
Keywords with low competition are easier to get a high ranking on, because there simply aren't as many others to beat out.
In this strategy, we will target long tails with low competition using the Google Keyword Tool.
One of the great things about the Google Keyword Tool is that you can start with your general keyword niche idea - the short tail - and use it as a jumping off point to pin down some long tails to use on your site. For these examples, let's keep going with our "summer vacation" target keyword from before. Enter that into the "Word or phrase" search box and set some parameters:
In the "Filter Ideas" area, set one to exclude keywords with low global search numbers. We want to exclude keywords that have small audiences. In this example, we set the minimum at 3000 global monthly searches.
Next, set it tofilter out high and medium competition keywords. Google makes it really easy to find low competition keywords, which is perfect for what we're doing here. Running a search with these parameters yields us a group of 13 results.
Some of those results are irrelevant - you are probably not interested in essays or past summer vacations. However, there are definitely some long tails here that we can use. For example, if you were selling a day trading strategy that you developed and had success with over the course of a single summer, you might want to call your site "High Traffic Academy". If you did, you would be off to a good start, for at least three reasons.
The long tail "High Traffic Academy" is a popular search term with low competition.
The shorter key phrase "High Traffic Academy", which is included in the long tail, is also popular and has low competition. There are over 80,000 monthly searches for those two keywords alone, in a low competition niche.
There are at least four other usable long tails that you could reasonably work into your content to garner more search engine attention.
Just like that, you have a solid set of keywords to target in your content, and it probably took about five minutes. With that kind of efficiency, you can afford to spend some extra time putting thought into your content in order to ensure quality, and still have some free time left over.
To sum up, generating and managing content for your site doesn't have to be a gargantuan undertaking. By following just a few guidelines and strategies, you can tweak and optimize your content to be highly visible to search engines. You can have a modest amount of content and still dra traffic, as long as you choose keywords wisely and limit yourself to content that is high in quality and carries authority.
That will save you time and effort, while still getting results from Google.
So far, all of our SEO efforts have been of the onsite variety, and boy, have we accomplished a lot. We took our flailing summer vacation idea and turned it into a streamlined SEO machine, just by:
- Installing one WordPress plugin
- Having a target keyword density to shoot for
- Add alt tags with keywords to images
- Including the target keyword at the beginning of the title tag
- Creating a meta tag that includes the target keyword and describes the content
- Mapping out a simple - but effective - site structure
- Avoiding and looking out for common problems
- Using the Google Keyword Tool to find long tail keywords with low competition to target
- All that, and it probably took you less than an hour to do. With practice and repetition, you can get to the point where you are doing all of that in less than 30 minutes on a small site.
Now that we have mastered out onsite SEO strategy, we can turn our attention - briefly - to offsite SEO.
Let's get started. Let me show you how I get 100,000 unique targeted visitors to my website per day and earn as much at $48,333 in just one week - click here to check it out.