AdWords Success Secrets - 4 AdWords Tips to Funnel Cash Into Your Accounts
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1. Categorize keywords that are effective
Select a list of keywords that are sure to be effective. Learn to choose something uniquely different to catch the eye of users. Go after 'long-tail' keywords; those with a lot of searches, but not a lot of competition.
2. Keyword refinement
To be successful use keywords that can be refined so your costs are cut and you end with a keyword phrase that is precise for your product or service. Use targeted keywords for your headline to make them bolded, so they stand out, increasing your click-through rate and traffic.
3. Utilize keyword search tools
Use keyword search tools available online to refine your keyword search. Use the Ad words Analyzer software for better results. This helps you to bid for keywords at lower costs. Remember that popular keywords are expensive, so go after the long-tail keywords!
4. Track your ads
Test a couple of ads and see which one is doing better. Have the less performing ad
tweaked to make it successful or create brand new ads to test against. Always create new ad copy to constantly increase your click-through rate.
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