1. A common article marketing strategy is the use of blogs. Blogging being free is a cheap alternative for any small company and bodes well for the grassroots level reach that the blogsphere offers. Blogging is also used by larger organizations alongside the regular marketing strategy. With careful practice, a blog can complement your regular strategy.
2. Duplicate content filters have ensured that similar content is a no-no as long as articles are concerned. To go around this blockade a simple process is to write the same article in various styles or differing viewpoints of the same matter and hence by passing the content filter and having your articles on the web. Putting up each style on a different web directory will help matters more.
3. Once you have covered aspects like blogging and free article submission, you can start looking at proper directory submissions. Look up for sites which have a good Google page rank which you can do by downloading the toolbar from Google, free of cost. Talk to webmasters who are known for good PR ratings and get your articles on their sites as well. Associating your organization with the best will put your brand name in good light always.
Get these strategies to work for your organization and see the results pop up. You can in addition customize solutions depending on your organization's requirements to obtain the best results!
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