Step 1 - Include a Table of Contents in your Sales Pitch
With the surfing time of Internet users constantly under pressure from multiple other distractions, you want them to know at a glance what your eBook is all about. A Table of Contents could help immensely towards that end. Their specific topics of interest would be quickly known to them.
Step 2 - Offer a few free chapters
There is an absolute plethora of Ebooks available on the net. Even if the Table of Contents matches up with your potential customer's expectations, they would like to get a feel for your writing. The free chapters will really help on this front.
Step 3 - Offer a money-back guarantee
In your sales pitch, make sure you mention a money-back guarantee in case your customers are dissatisfied. Broadly, it has been seen that including such offers has a dramatic impact on sales. Also, it is only a minuscule number of customers who actually come back for refunds.
Step 4 - Provide a gist of your Entire eBook
This is especially true if your eBook is a piece of fiction. Provide the entire plot in 1-2 paragraphs so that your viewers know in advance what they are going to invest their time and money on. Be vivid and imaginative in your description.
So, follow the above steps, and possibly see yourself transform into the next 'Ebook Marketing Guru'!
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