Creating content for your ezine isn't necessarily hard. If you're in a small niche where there is limited information about the topic, you will probably want to set up a 10-course "mini ezine" that teaches your prospects how to do something. Now the experts say that it takes around 7 contacts for someone to buy from you. So if you're operating in a tight niche that is highly responsive, you will more than likely get sales from your 10 day course. Now if you're stuck on ideas for content, there are some things that you can do. The first thing that you can do is outsource your content generation. You can go to a freelance website, and find a freelance writer who can create 500-700 word articles for you like clockwork. They will probably charge you $5 to $10 per article, but if it is SEO optimized, then this maybe a good proposition for you.