Tip 1: Provide information
As basic as it may seem, many people fail to realize it. Nonetheless, ensure that your articles at least provide basic information on the topic they are written on. That is the best way to get people to actually read your articles as well as to gain recognition as a quality writer.
Tip 2: Submit to Article Directories
Maximize the potential of article directories. They not only serve as content aggregators, but also ensure that a veritable number of readers actually read your article, which they would otherwise miss on your website. Since these directories tend to have submission criteria, being present on these directories gives you immense credibility.
Tip 3: Post your articles on your website
Articles will form a strong basis for the overall content on your website. Readers will know more about you, and the products and services that you have on offer, through these articles. Of course, the unparalleled benefit off search engine optimization using keywords incorporated within the articles cannot be understated.
Tip 4: Make the article's benefit obvious
We are all living in an age where we are hard-pressed for time. Therefore, if your readers are to invest their time on reading your article, make the benefit that they will obtain upfront. Perhaps you could incorporate it within the title itself or as a byline to it.
So, as you can see, articles can transform themselves into powerful marketing tools, using the article marketing tips listed above.
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