Improving Your Website's Conversion Rates

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Would you like to know some ways that you can improve your website conversion rates? It's very simple and easy to do. Most of the ways consists of some "bells and whistles" that you can install and run on your website, while there are some subtle ways to improve your conversion rates also.

Now if you're getting alot of traffic to your website but aren't seeing the sales that you had hoped for, you shouldn't give up. You should continue to market your business each and everyday, because even though the results may come slow, you are definitely making progress. Eventually you will reach a point where you're an expert at getting traffic and getting customers, and that it's very easy to earn money online.

In today's lesson, I want to share with you some tips on how you can improve your website conversion rates. I will stick to the simpler ways of doing this, and you can follow along and test this yourself to see if it will work for you. Here's the first tip for improving your website's conversion rates:

1) Generate a lead

If you're currently leading people to your sales letter page, you can easily include an "opt-in" form on your website where people can subscribe to your email newsletter. This way you can improve your conversion rates by marketing to all of the prospects who didn't buy from you initially, all while getting sales as normal from those who do buy from you.

Generating leads and including this opt-in box on your website isn't hard. Simply play around with the opt-in box in your website editor program, and make sure that it's at the top and the bottom of your sales letter page. Make sure it's centered and easy to see, and make it attractive with a good headline. Here's another way to boost your website conversion rates:

2) Improve your sales copy

The sales copy on your website is something that you may want to consider tweaking... especially if you're not a good copywriter. Typically short sales letters don't do the job of marketing a product in the best way as possible. This is because you give no space to expound on the benefits of your product, and the benefits of taking action for buying your products.

If you're not good at writing sales copy, then get yourself a "swipe file". A swipe file is basically a collection of winning ads and sales letters that you can use to emulate ads, and use them to assist you when writing your sales letter. You never want to copy an ad or sales letter word for word... instead, use them as a guide when creating your own sales letter.

This can easily boost response. I suggest you testing it in your business to see how effective it can be for your business.

Use these 2 tips to improve your website's conversion rates today. It'll be more than worth it. Trust me.

Good luck with using these tips to make more money in your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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