3 Email Marketing Secrets for Creating More Responsive Emails

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When creating either follow ups emails or broadcasts it`s important that you use certain techniques otherwise your email marketing campaigns are going to be a disaster. Below are 3 tips to help you create more effective emails.

Keep Your Emails Relevant

If you send an email about making money with adsense to a list that are interested in list building then you will not only look like an idiot but you will more than likely get lots of people un-subscribe. If you want to keep your lists happy and profitable then only send relevant information to them.

Use no more than 60 characters

This is something which around 95% of email marketers are guilty of. When you create emails you must keep your emails a maximum of 60 characters in width. For best results keep your emails between 45 - 55 but 60 is the absolute maximum.

The reason why you do this is because it makes your content much easier to read, because it`s a proven fact that people read down the page not across the page. By having your content under 60 characters in width you will get far better results when it comes to keeping your readers engaged, which means they will read further down the page which will result in more people clicking on various links, which will in turn mean more profits for you.

Keep Sentences Short

This is also another thing that many newbie email marketers make. They write very long paragraphs without spacing. When it comes to email marketing you need to be keeping your sentences short and punchy and using simple words.

By keeping your sentences short and punchy you will keep many more of your readers engaged for longer.

No one likes to read a massive paragraph of text because it is simply too much work.

So keep your paragraphs short, sharp, and punchy and free of any long complicated words, unless of course your list are interested in quantum mechanics.

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