Using Press Releases And Discounts To Market Your Online Business

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When it comes to making money with your internet business, knowing the math in your business is very important. What you will want to do is track your expenses and your profits, and make sure that you're coming out on the profitable side of things, instead of the negative.

Now one term that I believe you're probably aware of is something called "ROI". ROI stands for "return on investment", and it represents how much money you're making in comparison to how much money you're spending on advertising and marketing your business.

With a good ROI, you're in good shape. But if your ROI is low and unprofitable, you will want to revamp your business. You have to throw away all of the ineffective marketing strategies that you've been using to get sales, and replace them with effective internet marketing strategies that can really boost your sales and profits.

Now the new marketing strategies that you will want to use if you want to get the most sales and profits are very easy to use. You have so many at your disposal. In fact, I want to share with you a few of these internet marketing strategies that you can use to take your business to the top. Here's the first thing that you can do to make your business more successful.

1) Press release marketing

Press releases are an overlooked marketing strategy that people choose not to use because they think that it's worthless when it comes to getting clicks to your website. But I beg to differ. I think submitting press releases can be a good way to boost your traffic, and is a great way to turn this traffic into sales for you.

Press releases are very easy to create. You can type it up in Microsoft Word, and have it ready to go after about 10 minutes. When creating your press release, you will want to make it sound like a third-person recommendation, and make it newsworthy. Press releases should display news... not a sales pitch cloaked within a press release.

Here's another thing that you can use to make your online business successful:

2) Offer discounts

People really love discounts when it comes to buying things online. You can easily create discounts for products in your business that aren't selling too well. What you should do is take non-selling items and bundle them to create an attractive offer, and price it at a point where you can make a profit from. This is a great way to clear out inventory, all while making money at the same time.

Discounts can do wonders for your online business, and I think it's something that you will definitely want to use in your business today. Hold sales for items that you can offer for 20% off... or even up to 50% off. People will flock to your website just to take advantage of these deals... assuming that you have an email list. See if you can offer discounts in your business, so that you can profit immensely from it.

Take these 2 tips and use them to have the kind of internet marketing success that you're dreaming of in your business. It's more than worth it, and you will see that your sales and profits will take off.

Good luck with using these 2 tips to earn more money in your internet business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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