Ezine Publishing - How To Create An Ezine Publishing "Hub"

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Typically, when you create an ezine for profit, you will be looking to draw people that will pay for premium content, as well as others that will pay to advertise their businesses in your magazine. As you begin to define your topic, it might be useful to join groups and forums related to your subject. Even if you do not take part in these groups, you can get some idea of how people feel about specific issues, or the types of information that are readily available.

This, in turn, will help you identify areas where you can provide unique content. As you develop this content, your goal should be to improve the search engine ranking of your ezine. As may be expected, you may have to balance this goal with determining how much material you will make available for a fee.

You will also need to do a survey of businesses that may be willing to pay you for classified ad placement services. Even if a site owner has a non-solicitation policy, you can make it a point to have your ezine represented in places where they are apt to find it on their own. It is very important to look for businesses that are not in the top ten search engine ranking for their designated keywords, as these are the ones most likely to need your services. While this may take some effort, once your ezine is established, it will make it much easier for you to draw all the customers that you need.

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