How to Create a Media Page on Your Website

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You're probably know that press and publicity are fantastic tools to build business. They maximize recognition, expand your target audience and attract attention to your business. But, unfortunately, with so much competition it is complicated to capture media's attention. One awesome option is to include a media page on your website. A media page makes it quick and easy for people in the media to get information on your business. Many times people in the media are busy to get this info, a media page will enhace the chance they will cover your business.

Things to include in a media page:

News. Any news coverage your business has already received. Make sure to includenews stories, articles in publications, or even industry news can be included here. Also, consider linking to the articles in order to maintain the page clean and easy to read. Organize the links by date and a short summary.


Press releases. Any press releases you have issued can be added on your media page. These can be links to press and classified by date and a short summary.


Businesas contact info. A busines contact information is the most critical information you need to add to your media page. The press needs to know how to contact you. They cannot cover your business, if they don't have the information. This information can be just your name, address, email address and telephone number or it can be a detailed list of employees, their positions within the business and contact information.

If listing a number of employees, you can include a bio for each highlighting the expertise they bring to the company as well as their history and experience.

Pictures and Logos. Because media coverage isn't limited to newspapers anymore, it's crucial have graphics on your website which people can use in their stories, blog posts, and press coverage. Add headshots of the owners/founders of the business as well as a logo.

About - add a bio including mission statement for your business. This may fill your whole media page. The About section can include

Product or Services - add the products you sell? What needs does your business fulfill? Include a brief summary of your products or services. Don't forget to include how your products or services satisfy a need in the market.

Mission Statement - what kind business do you have? Why is it one of kind? What is your business' values or vision.

History - When did the business start? Why did it start? This is a little story about the history of your company. Update this section as the business changes. Some companies with a long history include a timeline.

Target Market - Frequently you'll see a description of a businesses audience on this page too.

A media page makes it easy and simple for the press to cover your business and potential clients or business partners can use it to analyze your business. It adds credibility and exposure to your business and places you ahead of your competitors.
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