SEO - How To Take Advantage Of Folder Names For Higher Search Engine Rankings
- ARTICLES |
Aside from link popularity, search engines also evaluate the name of your URL for relevance. If you cannot afford a domain name, the next best thing is to name your folders based on specific keywords. This is especially useful if you have a large number of keywords that you want to rank well with.
As an example, if you have a website dedicated to ebooks, you may want to create folder names based on specific genres. For each genre, you might want to include some pages about famous authors, or even book reviews for the products you have for sale. You can compare successful sites like Amazon.com to Barnes and Noble to see how to accomplish this type of optimization.
When creating folders, you also need to be aware of which search engines place importance on the whole URL name. In order to determine this, simply type in your keywords, and study the sites that come up. Each page of results will be returned with your keywords highlighted. If you see this highlighting on a folder name, then you know this needs to be addressed in your own search engine optimization strategies.
Even if your domain name does not fit with a specific keyword, you can still gain some optimization points based on the names of your folders. This is especially useful if you have a diverse range of products, and need to make sure that each page ranks well for its own keywords. As with any other search engine optimization strategy, it is best to study the sites that are in the top ten, and see what makes them successful.
Click Here to download your FREE report called "Lazy Traffic Blueprints 2: Discover The Insider Secrets & Tips For Getting 1,000+ Targeted Visitors Per Day!" at Fabian Tan's Lazy Traffic Blueprints 2!
As an example, if you have a website dedicated to ebooks, you may want to create folder names based on specific genres. For each genre, you might want to include some pages about famous authors, or even book reviews for the products you have for sale. You can compare successful sites like Amazon.com to Barnes and Noble to see how to accomplish this type of optimization.
When creating folders, you also need to be aware of which search engines place importance on the whole URL name. In order to determine this, simply type in your keywords, and study the sites that come up. Each page of results will be returned with your keywords highlighted. If you see this highlighting on a folder name, then you know this needs to be addressed in your own search engine optimization strategies.
Even if your domain name does not fit with a specific keyword, you can still gain some optimization points based on the names of your folders. This is especially useful if you have a diverse range of products, and need to make sure that each page ranks well for its own keywords. As with any other search engine optimization strategy, it is best to study the sites that are in the top ten, and see what makes them successful.
Click Here to download your FREE report called "Lazy Traffic Blueprints 2: Discover The Insider Secrets & Tips For Getting 1,000+ Targeted Visitors Per Day!" at Fabian Tan's Lazy Traffic Blueprints 2!