If you want to build something along the lines of a traditional publishing house, you can advertise that you are accepting submissions. Typically, if you are going to accept an author's work, you will sign a contract with them that details royalties, and payment schedules. Because there are many guidelines surrounding copyright and other legal issues, it would be best to discuss this type of business with a lawyer that has experience in these matters.
If you do not have experience with creating a web site, you can utilize eBay stores. Not only will eBay help you manage the financial aspects, they will provide you with the ability to deliver your product right over the internet. Once you are able to create a niche and gain a reputation, you will find that you can make a decent profit. That said, at some point, you may want to try other types of stores or marketing formats.
As may be expected, irregardless of which business model you choose, there are some legal issues to consider. Among other things, you may want to form a corporation. You will also need to make sure that you have all of the appropriate permits and certifications to conduct this type of business.
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