So how can you increase EPC?
There are mainly two specific elements that contribute to the increase of earnings per click for a specific offer and these are a high lead conversion rate or a high paying commission per lead.
So your affiliate marketing strategy should basically include brand promotional campaigns as well as online competitions because they will be able to drive leads effectively. In fact, one of the best products that can really boost sales is credit cards. A credit card campaign will normally offer a rate of commission that varies anywhere from $20 to $185 per lead but it has a conversion rate that is less than 5%. There are exceptions too and you will find some of the online competitions as well as brand promotional campaigns hitting the 40% - 50% mark from clicks and the commission rate for the same would be around $2 per lead.
The bottom line is that you need to focus on EPC while creating your affiliate marketing strategy.
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