4 Steps to Dominate SEO in 2013

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The world of SEO is constantly changing. As the search engines roll out new updates with each year, the process of optimizing your site becomes even more intricate.

Here's a quick roundup of some great ways to rank higher and turn more leads into prospect clients, and thus earn more bucks.

1. Experience and Content Play a Crucial Role*
Content is the king, and trust us, it actually is! The content on your website is probably the foremost element that lures a visitor. Thus, the content on your website should be intriguing and engaging for the end-user. It directly impacts time on site, SEO and conversion ratio. Moreover, quality content allows webmasters to offer value to their customers. Underrated content can have a destructive effect on both the online image as well as brand value of small businesses.

2.*Stick to Onsite SEO but Don't Remain Stuck
Onsite optimization is definitely important, but there is a vast world beyond it. Site structure, title tags and load-speed are definitely essential elements of Google algorithm and optimizing them is important, but don't get obsessed with them. It is just the starting line. Handover this task to some optimizers and move onto more significant things.

3. Use Community Building to Create Buzz
Link baiting might sound overrated but it is completely accepted by Google as a legitimate promotional activity. This is because this activity aims at creating a positive experience for the end user. If you are not operating a community, differentiating between content marketing and link baiting will be difficult. Community building is probably the best link baiting activity because it creates content at a rate that no SEO consultant can even think of. This is a completely organic method and efficiently aids SEO.

4.*Use Content marketing to its Best
It is a well-perceived fact amongst most small business owners that they can get 70% of their SE rankings through back links. Thus, they look for ways to buy some effective back links and this where they lag. Buying back links is not the solution. This leaves a bad footprint. It is best to earn back links deploying legitimate means and there couldn't be any better way out other than content marketing. The trick lies in trading. Offer some valuable content and get strong back links in return. Quality content including information, politics, humor, training or controversy attracts readers and gets more quality back links.

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