Online Marketing - Information Products And Backend Revenue

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When it comes to online marketing, there are alot of tips, tricks, and advice that you can use to boost your overall income. Some of these techniques come from on-page factors, and some of these techniques come from off-page factors. In this email, I want to share with you some ways that you boost your overall sales and conversion rates, and start earning the money that you're looking for in your online business.

You will need a tactical marketing plan to do all of these techniques, but I assure you that the results will come, and that the results are simple and easy to do. If you want to know what these marketing techniques are, then great! Let's get started with them. Here's the first marketing technique that you can use to make more money in your online business today:

1) Information products

I'm totally convinced that all businesses (online and offline) can use information products to market their business. What is an "information product"? Well, it's simply a product that delivers nothing but instructional information. For example, the more common form of information products are ebooks, books, DVD's, CD's, newsletters, and even short reports. You can do alot with these strategies if you put your mind to it.

You could create a short report and have it available for download on your website. This can be used to attract leads into your email autoresponder, and to follow up on your leads around every 4 days. Then after you've captured the lead, you can redirect them to your product sales page - but also allow them to download your report on the same page also.

Information products are awesome and it doesn't matter what kind of business you're in. If you can follow the simple techniques for making information products work for you, you're in good shape. Here's another technique for making more money in your online business.

2) Focus on backend revenue

Sure it may be sweet to get more new customers on a daily basis, but you should know that most of your money will come from selling to your existing customers - as opposed to the new customers that you bring in on a daily basis. In fact, 80% of your total online business profits will come from sales on the backend, so this is something that you will want to focus on.

Simply follow up on your customers around every 4 to 7 days (depending on your niche). Keep them in the loop and continue to offer free help and information that can help you to earn trust from your customers, and help you to get the backend sales that you need to keep your business afloat.

These 2 tips for maximizing your online business income are things that you need to do if you want to make more money right away. You won't get rich overnight, but you will start to see good results within the first week of using these techniques.

Good luck with using these tips to earn the kind of money that you're looking for in your online business.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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