Direct Response Marketing And Press Releases Online

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Are you tired of hearing people say that it "takes time" to see results with your online marketing? How long have you been hearing that it takes "exposure" to start seeing sales with your product? Weeks? Months? Years? This is an erroneous idea that you shouldn't listen to if you want to see the sales and profits that you are looking for in your internet business.

You should be using something called "direct response marketing". Direct response marketing is simply a way of marketing your business so that you earn sales and profits sooner rather than later. It's based on the principle that you should be earning sales immediately.

There's no "waiting" or getting "exposure" with direct response. You know immediately whether or not your campaign is working, and whether or not you should revamp the idea or totally change your strategy for marketing your products and services. This is the only kind of marketing that you should be doing in your business.

I want to share with you a direct response marketing technique that you can use to hold your advertising accountable, and that you can use to test and track your results. This is what direct response is all about, and you should always find a way to track your results, because if you can't, you won't know what's earning you money and what's losing you money. Here's the direct response marketing technique that you can use:

- Press releases

With a press release, first of all it's 100% free. Secondly, there are alot of press release websites on the internet, but typically the top 5 will give you all the traffic that you're looking for with this particular strategy. What you want to do here is make your press release sound like news.

Create "buzz" about your website. Don't make it sound like a sales pitch because nobody will want to come and place it on their website. The leading press release site is a site called "Prweb". I believe to use their service, you have to pay around $80 for a single press release. This isn't a free service.

But there are free press release sites that you can use to make your business get exposure and traffic simply and easily. You will want to research some of the free press release sites out there for yourself so that you can get acquainted with them. Alot of these sites are very effective, and you will find that these sites can get you alot of views to your press releases immediately.

You will want to monitor the click rate of people coming back to your website. Sometimes your click rate with fluctuate from site to site, so this may indicate that you should make more new press releases each and everyday.

Press releases are a great way to get traffic back to your website, and is a great way to see results immediately coming through to your website. The more press release marketing you can do, the more you will be able to get the results that you're looking for in your online business today.

Good luck with using these tips to earn more money in your online business now.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
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