It's all about picking and choosing quality exchanges in order to.
1. Help increase traffic to your site
2. Help more of your directory pages get listed in search engines
3. Increase the Page Rank of your website.
When I'm asked what's the best affordable method to get a website noticed, I recommend Reciprocal Link Exchanges.
I compare a good Link Exchange Strategy to that of Sowing and growing seeds.
Prepare the soil, plant the seeds, provide nutrients to grow, maintain daily, and watch them grow.
- Prepare the soil.
Your website must first be ready to market, do not initiate a link exchange with your site under construction. Ensure it is ready for visitors before you begin to request link exchanges.
-Plant the seeds
Have an organized directory setup, linked from your main page, accessible to search engines and easy for your link partners to find. Remember quality link exchange is mutually beneficial, ensure you maintain the True Reciprocal Link principals in place when requesting and exchanging links.
-Water the seedlings
Surf the net, in search for quality sites to exchange links with. Quality Counts, I will exchange links with a new quality content site with PR 0 but not with a that is just loaded with unnecessary links affiliate links and a PR4. Quality Counts, in the long run that site that is maintaining their website, will increase their PR, and depending on how their rank their link exchanges, you have a good chance to be on a page with a good PR. So never prejudge the potential of a new site.
Spend a little time each day to exchange a link or two. It's not about how many link exchanges you can make and how quickly you can build your directory. It's about selecting quality websites, holding the True Reciprocal Link principals in order to make it a valuable exchange for you.
-Watch it Grow
Slowly, over the next few weeks, and months, you'll notice more traffic, you'll notice other webmasters finding your site and requesting exchanges with you, and you'll notice an increase in your PR. All this doesn't happen overnight, consistency counts. Try to take time every day to make a few quality link exchanges and you'll see how this will benefit your site in a few months.
Slow and steady wins the race!