Email Marketing - Making Your Campaign Work For You

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If you want to earn more profits in your online business, then you need to be using email marketing starting right away. Email marketing is a great way to improve your sales while having it run on autopilot for you. I personally like the automated notion of email marketing because a piece of my business that can run itself.

To get started with email marketing, you will need an autoresponder. An autoresponder is simply an email program that sends out timely emails for you on autopilot. So you can sign up to a site like "Aweber", follow the prompts, add some email messages, and start generating leads so that you can start turning your leads into customers.

Email marketing is awesome because if you didn't know, it's a great way to boost your conversion rates. Instead of leading people directly to your sales page, send them to a page on your site where you encourage the opt-in. Typically, pages like these are called "squeeze pages".

Many people like to get fancy about their squeeze pages. At first most squeeze pages consisted of text, but nowadays, many squeeze pages consists of videos that have someone talking on it, and the email sign up form is on the right of the webpage. Many people have said that videos on the squeeze page increases conversion rates incredibly. And I can attest to that.

You should consider using it in your business today. It may just land you a ton of opt-in leads that are more than what you would have gotten if you settled with the text format. Videos are very popular, and alot of people prefer them over static text squeeze pages, because they don't have to read anything.

Some people are different, and some people are what I just described above. Test it in your business to see if it works for you. More than likely it will. Now don't go and post this video on a site like Youtube. You don't want people to assimilate you with useless quality with your sale pitch videos. Only run these videos to your leads and customers on YOUR website.

Now if you want your email marketing to work, you will want to get alot of leads. You can't build a profitable business with just 500 leads. Try 5,000. This will give you the start that you need to see sales on a recurring basis. Now it will take some time to build up a list of this size, but if you have a large advertising budget, you could probably reach this subscriber count within 2 months.

Generating a list of this size using nothing but free marketing is something that is a very tough thing to do - especially if you want to do it quickly. You should know that it can take a long while to reach this list size using free marketing, and because of this, your business won't lift off the ground the way that you want it to.

In cases like these, sometimes it's better to lower your price and lead people directly to your sales letter page just so that you can start getting sales, start getting backend customers to market to, and to start feeling more productive. You need that feeling of "success" to motivate you to keep continuing on with your marketing efforts.

These email marketing tips are things that you will want to do if you want to have the most success as possible in your internet business. Be sure to implement them today.

Good luck with using these email marketing tips to earn more money in your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
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