Now I'm a fan of email marketing. I think it's a revolutionary way to get more new customers, and to put your business on autopilot. Many people agree with me on this notion, and the reasons are obvious. All you have to do is get an autoresponder from a site called "Aweber", and this is the first step if you want to sell more of your products and services online.
With an autoresponder, you can do alot. You can add emails and have it automatically sent out every week, every 3 to 4 days, or even everyday. You don't have to worry about manually emailing people one-by-one... your autorespsonder does that for you already. And they usually come at a low rate.
An autoresponder can definitely increase your conversion rates. If you've been leading traffic directly to your website without having your visitor to subscribe to your email newsletter, you more than likely can increase your sales by simply adding an email autoresponder to the mix.
This is especially true if you're selling a product that costs $100 to $1,000. A good email list can definitely help you to attain your goals, and can make you profitable at the same time. If your product ranges from $7 to $37, then it's probably best that you lead your prospects straight to your sales letter page.
Now when adding content to your email autoresponder, you will want to fill it up with helpful emails and information that your prospects will find helpful. This is how they will sample your expertise, and how they will get an idea of how good your product is. The more you can overwhelm your prospects with good content, the more sales you will get.
Make sure you include at least 1 link back to your website in your email autoresponder. I typically make sure that I include 2 links in my email messages for maximum click through effectiveness. You will have to test which one works better for you, but I have found that 2 links to my website is good.
Some people will skim through your email. So to counteract this, I include a link at the top of my emails, and at the bottom of my emails. Plus, I make sure that I don't make the message too long. Otherwise, they will just skim through the message without reading a thing. Some people like to write long email messages, but I don't. You will have to test this in your business.
Having your email autoresponder and your email marketing newsletter is something that you will definitely want to utilize if you want to have the most success as possible in your business. It's a great way to earn more money in your business, and is a great way to put this part of your operation on autopilot. Be sure to use it today.
Good luck with your email marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets