Five Little Known Secrets To Writing Emails That Sell

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If you want to succeed as an email marketer, you have to know how to write tempting emails that will prompt your subscribers to open and read them. Today, you can start changing some old habits and adapt 5 secrets in writing powerful and saleable emails.

Secret # 1: Write Personally

This is a start in building relationships with your subscribers. Instead of sending generic and automated emails, write as if you are writing to a friend. That being said, you also have to personalize your email so that it directly talks to each subscriber. This adds value to your relationship with them.

Secret # 2: Stay Relevant

Remember to only send relevant emails or contents to your subscribers. Some email marketers actually make a mistake of sending contents other than what their subscribers' signed up for. Another thing about relevance is that you have to make sure that you get to the point and not talk so much about yourself. Your subscribers basically are only interested in the benefits they could get and not your life story.

Secret # 3:Build A Relationship With Your List

As an email marketer, you want to promote products that are relevant to the needs of your subscribers. By knowing them - their needs, likes and dislikes, you can develop more personalized offers to them. To do this, you have to send them surveys regularly.

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Secret # 4: Offer Free Stuff

The law of reciprocity teaches people that in order to receive, one has to give first. You want your subscribers to pay you frequently? Given them something to love you and be happy with their subscription.

Secret # 5: Make Sure Everyone is Informed and Included

When it comes to free offers and bonuses, you have to make sure that each subscriber in your list is informed and included in your offers. Makes sure you follow-up on those who haven 't responded.

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