Most beginners when they start out in internet marketing, the first thing that they do is start running ads. I think this can be a good idea if you want to test an aspect of your internet marketing campaign, and see if it can be effective for you. For example, I seldom run ads online just to test out a new "squeeze page" that I have created. And then once that I have finished testing it and am convinced that it works, I roll out a massive free marketing campaign and start promoting my squeeze page and product everywhere. You see I'm a big fan of free marketing, but I still use advertising in my business. The kind of advertising that I use is pay per click advertising (PPC). The biggest pay per click company on the internet is Google Adwords. This is a great program that any online business owner can use to improve their sales and profits simply and easily.