If you listen to all of the gurus of internet marketing, they will tell you that the best way to have success with your own website is by building up your own opt-in email list. And when I say "opt-in", I mean going out and driving new traffic to your website, and encouraging your visitors to sign up for your email newsletter. Whenever someone chooses to sign up for your email newsletter, they have voluntarily raised their hand and have stated that they want to receive more new information from you. This form of collecting email subscribers is much more desirable than buying an email list from somewhere, and trying to make money from it.