AdWords Secrets - How to Increase Your Marketing Reach Despite Lowering Your Costs
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1. Cut costs by making smart administrative choices - The question is not why Google let's you cut your costs here, the question is how! Here's what you need to do.
- Choose your main keywords
- Create a fresh AdWords campaign/keyword
- Create a new folder with the keyword name/AdWords campaign folder
It has been proven that when you use the keyword two-times, it increases your Google relevancy score. Tip: Only use the keyword you are bidding on/folder. Also make sure that every advertisement title and the copy for every ad has these keywords in them.
2. Ensuring relevancy of landing page - This is one of those AdWords secrets that is crucial. Did you know that Google gives you more points if you drive traffic to a landing page that has the relevant keyword in its content? Let's say you are selling XYZ Handbags, and that's your main keyword. Now, if you send traffic to the XYZ Handbags page, your relevancy scores increases. The idea is to get prospective customers to visit the landing page they are interested in.
It's important to understand that relevancy helps you perfect your ads to increase traffic rather than up your bid amount budget. So, get started with these AdWords tips and secrets and watch your costs come down.
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