If you want to automate your business, one of the most important things that you can get is an autoresponder. And autoresponder is simply an email program that automatically sends out emails to your opt-in subscribers on a daily, weekly, or monthly basis. All of the autoresponders on the market allow you to specify when you want your emails to be sent out. One of the best autoresponders on the market today is "Aweber". This service will allow you to gather leads, add emails, customize your opt-in form, customize your unsubscribe form, and is very newbie friendly. They walk you through the process of setting up your autoresponder step-by-step, and can allow you to get up and running within a few minutes after signing up.