What's page rpm and how to increase it...

You don't know what page RPM is?.. or perhaps you do, but you'd like to know how to increase it? This article is for you.

But before we get to that, I recommend reading the report below and learn how an entrepreneur like you and me built a $200 a day website and sold it several months later for $60,000 (it may open your eyes to possibilities you didn't even know existed):

Click here to download the $200 a day case study PDF

The page RPM

What is page RPM. RPM is an acronym for revenue per thousand impressions. It was formerly known as CPM (cost per thousand impressions) but when you're talking about web publishers, the use of "cost" was not appropriate so it was replaced by "revenue".

Most web publishers used to be paid on per impression model, especially in the beginning of the internet. Advertisers would purchase banner impressions either directly or through an intermediary.

Adsense, which is essentially a PPC platform (publishers get paid for each click rather than impressions), had to introduce the RPM in order for web publishers to realize how Google's product was superior in most cases over the old per impression model.

What is a good RPM? Depending on your traffic, it can be anywhere between $0.5 to $100. Adsense offers the best RPMs in the business (and I have tested quite a lot of options).

How to increase RPM. Usually the RPM is influenced by different factors such as traffic quality, niche of your website and the end result for advertisers. For instance, in the same niche, advertisers may pay more for US traffic and much less for international traffic which converts less for them. Visitors looking for immediate financial solutions might earn you more income than let's say a joke website because they have a real need for a product and the general revenue generated in this market is higher than in general entertainment.
I have a special deal for you today. In order to get in, you have to read...

The Final Missing Piece

Anything you do, or will decide to do is successful or not depending on whether you manage to get traffic to your website. It’s a challenge, but not one that you would have to face alone. I would have given an arm and a leg when I first started out for some real, actionable content from someone who’s been there, done that, so I decided I’m going to be that kind of person that lends YOU a helping hand. We all need to start somewhere.

For a limited time, I have a free report for WarriorForum members. A real case study of $200 a day website. This is not something talked about in the open forums. Do you want to learn the secret of fast results and massive traffic? Click here to get started right away. Don’t wait too long though. I reserve the right to take down the offer at any time, so if you're clicking the link and find an empty page, I'm sorry but you may be too late…

Gabriel “Your IM Coach” Cojocaru