Hatching A Plan For Your Online Business
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So what's the plan for your online business? Do you plan on advertising? Do you plan on doing strictly free marketing? Are you looking to incorporate an affiliate program into the mix? What will you do to take your business to the next level? I ask you this question because alot of online business owners don't have any kind of logical plan that they intend on using to boost their internet business.
I know you've probably met with a business associate at your local SCORE center about your business plan, but you should know that a business plan and a marketing plan are totally different. Your marketing plan has to come first because it's more important to be an expert marketer than it is to be an expert at what you do for a living.
If you can become an expert marketer, you'll never worry about money. You will have the ability to get tons of people rushing over to your site looking to buy something or see what you have to offer. This is the benefit of being a great marketer in your business. It doesn't matter what you sell or offer online... as a great marketer, you can make your business successful.
Even during the slow months in your business, you should be rolling out with tons of special new product campaigns that will entice people to come on over to your website. You could tie in a promotion with a special holiday, you can have a 50% off sale, or you can even do a buy 1 get 1 free deal. The possibilities are limitless.
And along with getting more new customers into your business, you should also focus alot of your time on your "backend" customers. These are basically the customers that have bought from you, and are looking for something new that you have to offer. So you can contact your customer list once or twice a month, and continue to make sales around the clock.
The more you sell to your existing customers, the more money you can expect to make. This is absolutely real and I'm telling you this from experience. Your backend sales will account for 80% of your total business profits, so the more you sell and market to your existing customers, you will be in good shape.
You will also want to include some sort of coaching, paid newsletter, or seminars into your marketing mix also. By far the most profitable choice every year will be your seminars. You can charge 100 people $1,000 to attend your 3 day seminar, and you will have may $100,000 just off of this event alone.
This is power in numbers, but it all begins with the initial sale, and the nurturing of the customer via your backend selling cycle. You're only a few sales away from having the breakthrough success in your online business that you are looking for. Just keep marketing and never give up.
Take these tips and use them to have the most success as possible in your internet business today. They work, they're logical, and they're easy to put into action. Be sure to implement them today.
Good luck with your online marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
I know you've probably met with a business associate at your local SCORE center about your business plan, but you should know that a business plan and a marketing plan are totally different. Your marketing plan has to come first because it's more important to be an expert marketer than it is to be an expert at what you do for a living.
If you can become an expert marketer, you'll never worry about money. You will have the ability to get tons of people rushing over to your site looking to buy something or see what you have to offer. This is the benefit of being a great marketer in your business. It doesn't matter what you sell or offer online... as a great marketer, you can make your business successful.
Even during the slow months in your business, you should be rolling out with tons of special new product campaigns that will entice people to come on over to your website. You could tie in a promotion with a special holiday, you can have a 50% off sale, or you can even do a buy 1 get 1 free deal. The possibilities are limitless.
And along with getting more new customers into your business, you should also focus alot of your time on your "backend" customers. These are basically the customers that have bought from you, and are looking for something new that you have to offer. So you can contact your customer list once or twice a month, and continue to make sales around the clock.
The more you sell to your existing customers, the more money you can expect to make. This is absolutely real and I'm telling you this from experience. Your backend sales will account for 80% of your total business profits, so the more you sell and market to your existing customers, you will be in good shape.
You will also want to include some sort of coaching, paid newsletter, or seminars into your marketing mix also. By far the most profitable choice every year will be your seminars. You can charge 100 people $1,000 to attend your 3 day seminar, and you will have may $100,000 just off of this event alone.
This is power in numbers, but it all begins with the initial sale, and the nurturing of the customer via your backend selling cycle. You're only a few sales away from having the breakthrough success in your online business that you are looking for. Just keep marketing and never give up.
Take these tips and use them to have the most success as possible in your internet business today. They work, they're logical, and they're easy to put into action. Be sure to implement them today.
Good luck with your online marketing efforts.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets