The Importance Of Backend Selling Online
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Want to make more money online in your internet business immediately? If so, then the fastest way to do so is by selling to your existing customers. This is known as "backend marketing", and it will account for 80% of your total business profits. Many online business owners who get sales get happy and then look for the next person to buy. But this is all wrong.
In fact, this is perhaps the biggest reason that 95% of all new online business owners will fail this year. If you don't want to be in this 95% group, you will have to make changes. Instead of getting happy from 1 sale from a customer, get happy by getting 5 more sales from that same 1 customer.
You can profit big time if you have a backend system in place that can get your customers to buy from you over and over again. There's no cost to get that sale, so you earn 100% profits on each sale. So if you sell a $50 product, and it costs you $50 just to make 1 sale, then you have just acquired a customer for free. And there's nothing wrong with that.
If you can sell another $50 product to this same 1 customer, you would have earned $50 for free, without doing much to get your customer to buy from you again. Are you catching my drift here? It's more profitable to chase after your current customers than it is to chase after prospects.
So if you don't have a backend marketing system in place, now is the perfect time to get one. The best way to start staying in contact with your customers is with an autoresponder. An autoresponder is simply a program that automatically sends out emails to the people who "opts-in" to your list.
A good autoresponder service is a company named Aweber. You will want to email out to your customers every 4-14 days (depending on what you sell). In some businesses, it's not necessary to email your customers often, but in other niches, it's absolutely critical that you stay in contact with your customers very often (every 4 days).
Like any guru will tell you, the money is in the list. And the money is definitely in a customer list. Not a prospect list; but a CUSTOMER list. I know how bad you want to get more sales on a daily basis, but you have to understand that you will get more new sales quicker if you're selling to a group of 500 customers... instead of 500 prospects.
You see you have to understand... most prospects are just looking for something for free, instead of looking to buy. So you can't waste alot of time on people like this. I would focus on my customer list about 5 times as hard as I would with a prospect list. With a mentality like this, you can't go wrong.
Take these tips to have success online by selling to your backend customers. They will make you wealthy.
Good luck with earning more money in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
In fact, this is perhaps the biggest reason that 95% of all new online business owners will fail this year. If you don't want to be in this 95% group, you will have to make changes. Instead of getting happy from 1 sale from a customer, get happy by getting 5 more sales from that same 1 customer.
You can profit big time if you have a backend system in place that can get your customers to buy from you over and over again. There's no cost to get that sale, so you earn 100% profits on each sale. So if you sell a $50 product, and it costs you $50 just to make 1 sale, then you have just acquired a customer for free. And there's nothing wrong with that.
If you can sell another $50 product to this same 1 customer, you would have earned $50 for free, without doing much to get your customer to buy from you again. Are you catching my drift here? It's more profitable to chase after your current customers than it is to chase after prospects.
So if you don't have a backend marketing system in place, now is the perfect time to get one. The best way to start staying in contact with your customers is with an autoresponder. An autoresponder is simply a program that automatically sends out emails to the people who "opts-in" to your list.
A good autoresponder service is a company named Aweber. You will want to email out to your customers every 4-14 days (depending on what you sell). In some businesses, it's not necessary to email your customers often, but in other niches, it's absolutely critical that you stay in contact with your customers very often (every 4 days).
Like any guru will tell you, the money is in the list. And the money is definitely in a customer list. Not a prospect list; but a CUSTOMER list. I know how bad you want to get more sales on a daily basis, but you have to understand that you will get more new sales quicker if you're selling to a group of 500 customers... instead of 500 prospects.
You see you have to understand... most prospects are just looking for something for free, instead of looking to buy. So you can't waste alot of time on people like this. I would focus on my customer list about 5 times as hard as I would with a prospect list. With a mentality like this, you can't go wrong.
Take these tips to have success online by selling to your backend customers. They will make you wealthy.
Good luck with earning more money in your online business today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets