When it comes to online marketing, 95% of the people doing it are doing it all wrong. This is why 95% of all new online businesses will fail this year. If you want to be in the elite 5% of the people who have success in your internet business, then you will want to change the way in which you market your website. One of the best things that you can do for yourself when promoting your products and services is to offer something for free, and in return, get your prospect's name and email address. With your prospect's name and email address, you can follow up on them via email and eventually get them to buy your product.