2 Paid Advertising Methods For Your Internet Business

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Advertising should be a very potent strategy in your online marketing plan. I'm a big proponent of free marketing and I think that everybody should do it. But nothing will get you traffic faster than paid advertising. Techniques like pay per click advertising (PPC) is something that you should seriously consider doing.

In today's lesson, I want to share with you some of the paid advertising techniques that you should be doing online. All of these techniques are easy and very effective, and most of the time you can start off with a small budget, then gradually increase your budget as you continue to make money with your advertising efforts. Here's the first kind of paid advertising that you should be doing:

1) Pay per click advertising (PPC)

Pay per click advertising is definitely on the list of the top advertising mediums that you should be using. Services like Google Adwords and Microsoft Adcenter are the 2 biggest and major players in the pay per click game. And honestly, I only suggest that you use these 2 venues only.

Depending on your niche and keyword selection, you can get alot of targeted clicks to your website right away. You will find that Adwords is more occupied than Microsoft Adcenter, but this is simply because Google Adwords is larger than Microsoft Adcenter. (Google Adwords is ran by Google and Microsoft Adcenter is ran by Yahoo and Bing).

This should certainly be a staple and cornerstone of your online business. If you can at least break even with PPC, this is still good news. The more customers you get, the better. Backend sales will account for 80% of your total business profits, and the more customers you can get for free, the better. Let's take a look at another advertising medium that should be using online:

2) Advertising on high traffic blogs

No matter what you sell, I'm willing to bet that there is a blog in your niche. And more than likely, these blogs get alot of traffic, and have alot of people who have subscribed to the blog. You can use blogs like these to get traffic to your website. I'm not talking about blog commenting here... I'm talking about from advertising on the blog.

Usually a high traffic blog will have a section on the side of their blog dedicated to advertising, and new slots available for people to promote their business. To find blogs like these, you can either make a direct request from a search engine, or simply visit the blog directories on the internet. No matter the option you choose, advertising on high traffic blogs is still a smart thing to do.

These 2 advertising mediums will help you to get the most out of your internet marketing campaign simply and easily. Plus both of them are relatively cheap and easy to use, so there's no reason why you shouldn't be using them.

Take these 2 advertising tips and use them to make more money in your business today.

Good luck with your online advertising efforts.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
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