2 Benefits Of Doing Backend Marketing In Your Internet Business
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I can understand if you want to get more new prospects and leads to your website. It's actually natural. After all, before you can even begin to sell to existing customers, you have to first go out there and gather them normally. So in a sense, getting more new customers to buy from is an integral part of your entire business.
But you shouldn't let this be your MAIN objective of your business. You will want to make it a point to try and focus on selling to your existing customers as much as you can. This is where the bulk of your income will come from. In fact, 80% of your total business profits will come from backend customers.
If you didn't already know this, you should start now to make the changes necessary to keep your business in operation. If you already knew this but aren't putting forth the effort to make a change in your internet business... then what are you waiting for? You can't procrastinate online. Marketing online is tough enough as it is, so if you're not putting forth alot of effort, your sales and profits will remain low.
In today's lesson, I want to share with you some of the benefits of doing backend marketing in your internet business. These benefits serve as tremendous nuggets of wisdom that can allow you to have the profitable business that you are looking to have. Here's the first benefit of doing backend marketing:
1) You don't have to pay for them anymore
After you've run ads and spent money to acquire a customer, after that... you will earn 100% profits on every sale that you make from them. So there's no more customer acquisition costs. You can sell to them as many times as you want, and some of these people will stay with you and buy from you years into the future.
This is why it's important to nurture the relationship between yourself and your customers. The right customer and make you incredibly profitable. Some of your customers will even buy high ticket items from you ($1,000 or above). Make sure the initial product that you sell them is relatively high priced. The best customers are those who spend alot of money with you. Here's another benefit of doing backend marketing:
2) You'll know how much you can afford to lose on a new customer
If you carry out an ad and you lose around $5 on a sale, this shouldn't bother you too much. If the average customer you get pays around $2,000 with you over the course of the lifetime of the relationship, $5 is nothing. You could even afford to run tremendous amounts of ads and lose up to $100 for each customer, and still come out on top.
This is the luxury of backend marketing. It's something that is very easy to do, and is something that you will want to start doing in your internet business - instead of chasing after more new customers. Keep these tips in mind you will be good to go.
Good luck with boosting your sales with backend marketing.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets
But you shouldn't let this be your MAIN objective of your business. You will want to make it a point to try and focus on selling to your existing customers as much as you can. This is where the bulk of your income will come from. In fact, 80% of your total business profits will come from backend customers.
If you didn't already know this, you should start now to make the changes necessary to keep your business in operation. If you already knew this but aren't putting forth the effort to make a change in your internet business... then what are you waiting for? You can't procrastinate online. Marketing online is tough enough as it is, so if you're not putting forth alot of effort, your sales and profits will remain low.
In today's lesson, I want to share with you some of the benefits of doing backend marketing in your internet business. These benefits serve as tremendous nuggets of wisdom that can allow you to have the profitable business that you are looking to have. Here's the first benefit of doing backend marketing:
1) You don't have to pay for them anymore
After you've run ads and spent money to acquire a customer, after that... you will earn 100% profits on every sale that you make from them. So there's no more customer acquisition costs. You can sell to them as many times as you want, and some of these people will stay with you and buy from you years into the future.
This is why it's important to nurture the relationship between yourself and your customers. The right customer and make you incredibly profitable. Some of your customers will even buy high ticket items from you ($1,000 or above). Make sure the initial product that you sell them is relatively high priced. The best customers are those who spend alot of money with you. Here's another benefit of doing backend marketing:
2) You'll know how much you can afford to lose on a new customer
If you carry out an ad and you lose around $5 on a sale, this shouldn't bother you too much. If the average customer you get pays around $2,000 with you over the course of the lifetime of the relationship, $5 is nothing. You could even afford to run tremendous amounts of ads and lose up to $100 for each customer, and still come out on top.
This is the luxury of backend marketing. It's something that is very easy to do, and is something that you will want to start doing in your internet business - instead of chasing after more new customers. Keep these tips in mind you will be good to go.
Good luck with boosting your sales with backend marketing.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets