Niche: It's all about niche at the end of the day. Everyone is writing on everything so where's your niche. If you are specializing in selling travel products then you can create a niche in travel and trekking and write not only about your products or services but also about different travel destinations and trekking options. Writing on travel destinations will be an add-on to your niche and interest more and more people.
Writing: It is all about high quality writing. Article marketing can only be successful, if your article is an information powerhouse and is of immense value to the readers. So you need to first think of what message you want to send to the visitors and then work on how to make your article simple, informative, factual, interesting and never talk too much about your service or product.
Submission: if you don't submit your articles in top ranking ezines then the entire idea of article marketing will be lost. You can even open your own blog and post your articles there. The idea is to get more and more people to read it and always provide a link back to your website so that people can visit it. Linking helps build customer base or prospective customers!
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