Your Introduction to Pay Per Click Advertising
Pay Per Click Advertising is all about using the power of internet using Google AdWords, Yahoo Search Marketing (earlier known as Overture), MSN Search to generate lots of targeted traffic for your website without spending loads of money.
PPC marketing was started by Overture. However, this concept really took off when Google introduced Google Adwords. According to some reports Google earns billions of dollars every year through its PPC program. Moreover, experts also believe that Internet advertising and marketing is set to take over traditional advertising completely.
One of the prime reasons for the popularity of PPC advertising is that this form offers guaranteed traffic for your choice of keywords as well as choice of placement of ads on other websites.
Use PPC Marketing Wisely
With many PPC search engines at your disposal, the choice is not difficult. Choose only search engines such as Google, and Yahoo! to provide you targeted traffic and save yourself from 'click-fraud'.
Yahoo! Search Marketing (formerly Overture): Expensive but competitive, Yahoo Search Marketing is the original PPC ads programs. You do require making an initial $50 non-refundable deposit and can spend a minimum of $20 for the campaign each month.
Google AdWords is not very expensive but offers great results, Google AdWords ads appear on Google Search, Search Network, and Content Network.
The bottom line is that you must do your research before opting for either or both forms of PPC advertising.
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